家电销售部门沟通问题案例分析及对策
本文概述家电销售业的状况与销售部门的沟通情况对效率和业绩的影响。分析出关于家电营销部门沟通的种种阻碍和各种不同沟通的渠道。提出解决各种阻碍的沟通技巧和方法，在家电销售部门用沟通创造出效率。提出自己观点，设计家电部门沟通关系改善方法，在部门中通过沟通创造出的和谐的交流氛围建立起自己的，独特的“企业文化”。
优秀的销售人员，仅仅能够识别、辨认人们的沟通风格还远远不够；要提高沟通效率，提升销售业绩，还必须学会沟通中的一些沟通技巧。尽管不同的销售人员，对于不同的沟通技巧敏感性不同，但是，掌握一些具有共性的沟通技巧依然十分重要。独具一格的富有个人魅力的沟通风格往往离不开娴熟的沟通技巧的锦上添花，从而促成销售沟通成为一种愉快、轻松与活泼的交流体验。
确保各项既定目标得以顺利实现，取得各人员的良好合作。3条基本的沟通原则：准确；逐级；及时。
细分到家电销售部门，员工与员工之间的交流，下属与上司间的谈话，员工与顾客间的买卖沟通和售前售后服务的沟通等等
从平常的案例种发觉种种情况，在人与人之间微小的对话种看出不同的问题和不同的技巧。把问题放到理论中解析，放到实际中解决。勾画出沟通关系网络。
首先，本文将概述国内外家电的销售状况和背景，同时提到有关于沟通理论的研究背景。
其次，本文将讲述家电销售部门中有关于沟通的种种现状，简述沟通中同事与同事的沟通，上司与下属之间的交流。原文请找腾讯752018766优'文^论,文~网http://www.youerw.com
再次，本文详细阐述家电销售部门中沟通渠道的建立，讲述解决沟通问题的方法和设施。
最后，本文将简要叙述电销售部门的沟通情况，提出了如何沟通，如何架起桥梁。
目 录
1 绪论.. .1
1.1 题目的背景及目的...1
1.2 关于国内外家电状况...2
1.2.1 众多的势均力敌的竞争对手..2
1.2.2 家电产业增长形势..3
1.2.3 家电行业退出壁垒..3
1.3 国内外管理沟通的理论与研究...4
1.4 论文的构成及研究方法...6
2 家电销售部门沟通问题分析7
2.1 家电销售部门中的沟通非语言阻碍...7
2.2 家电销售部门中下属向上司的上行沟通问题.10
2.2.1 沟通的形式大于内容10
2.2.2 沟通方式不正确11
2.3 家电销售部门中上司向下属的沟通.11
2.4 家电销售部门中的激励.13
3 解决沟通问题，架起的沟通桥梁. 16
3.1 家电销售部门如何非语言沟通.16
3.2 架起下属与上司之间的沟通的桥梁――家电销售部门.19
3.2.1下属如何与上司沟通.20
3.2.2上司如何与下属沟通.23
3.3 建立家电销售部门中的激励27
3.3.1 建立完善的奖励机制28
3.3.2 激励的七大法则29
结论..32
参考文献..33
致谢..34
Abstract
It's very complicated that we communicate effective information. It's a great issue that how to transfer information effectively and timely to the final aim and if we encounter the different organizations' culture background and in the important period of innovation, communication is more difficult.
China's household appliance enterprises have entered the fierce competition how to enable the enterprise marketing departments to fully play its role? Different enterprises on their views of the different approaches. But first of all, as enterprises directly face the customer sales staff of the departments ability to communicate is a mandatory requirement. Also during today's markets, products, technology homogenization resulting price war has exhausted all enterprises; for competitive advantage, particularly in information as the new economy occupied a leading role Our customer communication channels to request the information in the hands of customers in a timely and accurate.
At first, the paper will outline a range of domestic and international sales status and background, referred to the theory of communication research background
The second, this article will talk about home appliances sales departments on the status of communication between the various briefly communication colleagues communication, between superiors and subordinates exchange
At laxt, the paper elaborated electric appliance sales departments to establish channels of communication, solve communication problems on the methods and facilities.
At the supplement the paper briefly describes sales departments -- communication, how to communicate, how to build bridges and open up that cover.Key words: communicate, managerial—communication, management1638