论新媒体背景下传统媒体的社会功能失衡现象Discuss the Imbalance in Social Function of Traditional Medium under the background of the New Medium
摘要：随着网络媒体快速发展，新媒体环境越来越火热嘈杂，加之传统媒体的社会功能的失衡，媒介环境处于一种众声喧哗的狂热状态，尤其是在有重大变故发生时，社会将变得极度混乱、焦躁。本文将从媒体的社会功能出发，分析新媒体背景下媒介出现的种种失衡现象，包括社会恐慌、烂尾新闻、舆论审判、新闻娱乐化与庸俗化等，并尝试着对这种现象提出改进意见。本文来自优!文^论,文~网，加7位QQ3249.114找源文
关键词：新媒体 传统媒体 社会功能 失衡
Abstract:With the rapid development of network medium, the environment of the new medium is more and more hot and noisy. Together with the imbalance in social function of traditional medium, the environment of medium is in a condition of numerous sounds clamor. Especially www.youerw.com when great changes occur, society will become extremely chaotic and anxious. This article will embark from the social function of medium, and analyze the various unbalanced phenomena of the new medium including the social panic, pool finished news, public opinion murder, news entertainment and philistinism under the background of the new medium. In addition,I will try to carry out improvements to this phenomenon.
Key Words:New medium; Traditional medium; social function; inbalance
目录
1.前言1
2.大众传播的社会功能1
3.监督环境功能缺失2
3.1社会恐慌现象——以H7N9事件为例2
3.1.1 H7N9事件报道.2
3.1.2网络谣言的信服力2
3.1.3监督环境功能的缺失3
3.2烂尾新闻现象——以郭美美事件为例.3
3.2.1烂尾新闻4
3.2.2烂尾新闻的形成4
3.2.3郭美美事件4
3.2.4烂尾产生的原因5
3.2.5监督环境功能的缺失5
4.协调关系功能缺失5
4.1舆论审判现象.6
4.2舆论审判.6
4.3李天一案件.6
4.4协调关系功能的缺失.7
4.5舆论审判产生的原因.8
5.传承文化功能缺失与提供娱乐功能过度8
5.1传承文化功能.8
5.2提供娱乐功能.9
5.3网络新闻娱乐化、庸俗化.9
5.4传统媒体的随波逐流.9
5.5传承文化功能的缺失与提供娱乐功能的过度.9
6.对传统媒介的建议.10
6.1牢记监督职责，充当大众的“瞭望哨”10
6.2与新媒体互相配合，社会监督拒绝“蛇尾”10
6.3理性报道，引导舆论远离“审判”.10
6.4文化与娱乐并重、保证结构合理性.11
注释12
参考文献13
致谢14
附件：文献综述15,2686