会展展览业论文参考文献及英文文献翻译 第6页
French and Germany or “Exposition Report” by Landon exposition information center). Enterprises will have steady anticipation and prepare for attending the exhibition or visiting the exhibition. All this will ensure the exhibition quality.
(3) Set-up a forum where all kinds of opinion and suggestions about each exhibition are allowed to release. With these opinions, experts are invited to evaluate each exhibition. The supervision will improve the exhibition quality. This marketable and dynamic evaluation and authentication to the exhibition quality and organizer’s aptitude are propitious to create an open, impartial and equitable exhibition environment and competitive system, which will accelerate our exhibition industry to catch up with advanced countries.
(4) Organize online trade communication to exchange experience and share information.
3.2 Exhibition organizer
(1) Exhibition organizer should establish its Web site, which should be registered in the exhibition guild’s homepage. Each exhibition (whether professional exhibition or exposition) should publicize all the specific requirements of the exhibition so that exhibitors can understand the rules, exhibition time, service content and the requisite procedure, which is for the smooth and high-quality conduct of exhibition. While the real exhibition is held, exhibition organizer can report rapidly, effectively and real-timely the exhibition structure, exhibit classification, exhibition scale and ways of communication in the net. This is the so-called “the combination of lowering the curtain and never lowering the curtain”. The existing Chinese exhibition net is a good apotheosis (www. youerw.com). It integrates industry resource with network technology efficiently. “Online information center” promulgates exhibition information and trade news with the fastest speed. “Online exhibition” is a simulant operation of real exhibition in virtual space, E-commerce and exhibition industry which facilitates enterprises feazed by clime, time and information. They set online show hall where they can register their comprehensive information, icon, trademark, exhibit information and attract investment information to seek business opportunity. “Industry classification” registers every exhibitor’s information that is linked with online exhibition.
(2) Under the pressure of sharp competition, exhibition organizer and exhibitor should establish long-term cooperation relationship. Organizers’ long-term intention is to deepen and reinforce their relationship with the exhibitors. They will obtain exhibitors’ trust only if they meet their needs. Exhibitors’ needs are different. The most effective method to know their needs is asking them directly by online questionnaire or e-mail. This is only the first step. The most important thing of establishing trustful relationship is to listen to them attentively and take corresponding action. Exhibitors hope that organizers could concern them and make great efforts for their success. As long as organizers endeavor to comprehend exhibitors’ business and exhibition purpose they will win long-term exhibitors. For exhibitors, success in exhibition means gains in most cases. What can organizer do for exhibitors’ success? Ordinary organizer probably provides suggestions about exhibitions while experienced experts will seek ways to improve display impression, which is to help the exhibitors. For example, set-up an online expert consultation (online face to face chat or e-mail) and 毕业论文
http://www.youerw.com/the success of the exhibition. Only when organizer help exhibitors increase profit and decrease expenses we can say that they make success in strategy. In addition, organizer can unite the sporadic service and bring the whole set of service to exhibitors such as online booking tickets or hotels so that they could upgrade their competitiveness by thinking considerately.
In conclusion, once e-commerce is going along, do not forget customers’ basic requirements. It should be borne in mind that:
.do not waste customers’ time,
.ensure your service is pleasant, and
.act according to actual circumstances.
(3) Look for new ways to settle the problem of e-commerce infrastructure in the exhibition hall. Currently, the demand of show spot for Internet technology is increasing and numerous attendees and organizers ask for Internet access. This is potential market demand. Some national exhibition halls have considered access problem especially those which have just finished construction and which will complete shortly. Because of great difference of exhibition platform in different exhibitions, complicated route in special exhibition stand and practical difficulties in rebuilding old exhibition halls, there is inconvenience in compositive routing in show spot. This just brings business opportunity to wireless wild band that is one of the new members of wireless communication family. A Beijing science and technology company has developed exhibition information management service system that has made full use of wireless Internet technology. This system uses wireless network base stations equipped in exhibition hall to communicate data with network card in the computer of every stand, which achieves sharing images and data information. Each channel has bandwidth of 2M. It could meet the Internet access requirement under various circumstances and provide exhibition hall a brand-new way for technology updating and system alteration.
3.3 Exhibitor
Referring to the experience of attending overseas exhibitions, there are several aspects which can apply e-commerce as follows.
Before 12 months, you should set down your exhibition plan for the whole year and keep in touch with the organizer or its agent online to make sure whether there are trade barriers about your exhibits. If there are, your exhibit is meaningless unless you have long-term program. You should ask them for primary information including prevenient achievements, analysis report for exhibitors, exhibit catalogue, how many attendees come from target market and how many from our company’s main service market, whether your competitors will attend, what kind of service about promotion will organizer offer, how will visitors find your stand and whether you can obtain the visitors’ information etc.
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