房地产营销管理英文文献及翻译 第5页
2 Real estate marketing management
2.1 Real estate marketing environment
The real estate marketing environment analysis is the entire marketing activity most important link, is the real estate enterprise carries on the marketing decision-making, the realization marketing goal foundation. The modern marketing idea core is take the consumer as the center, the enterprise marketing activity starting point is consumer's demand. Must analyze studies and meets the consumer need, must make the thorough analysis to the market marketing environment. The real estate market marketing environment analysis is affects the real estate enterprise the market and marketing activity enjoyer and the influence.本文来自优^文*论~文|网real estate enterprise marketing activity environmental factor, including enterprise, supplier, marketing intermediary, orthopedics, competitor and social public. The market marketing macroscopic environment is refers to the indirect influence enterprise and the restriction real estate enterprise marketing activity social strength, also calls then direct marketing environment, it including population factor, economic agent, natural factor, science and technology factor, political and legal factor, society cultural element and so on.
2.2 Real estate marketing management analysis
In under the market competition drive condition, the real estate enterprise for obtains the marketing activity the success, not only must provide the suitable for sale real estate product by the suitable price through the suitable channel to the market, moreover needs to adopt the suitable way promotion product the sale. Therefore, the promotion sale also is the marketing personnel transmits this enterprise and the product information through each way for the consumer and the user, promotes its understanding, to trust and to pur chase this enterprise the product, has achieved the expanded sale the goal. The promotion essence is between the real estate marketing personnel and consumer's communication. Since long ago, our country real estate profession presents the buyer market situation, the real estate enterprise does not need to worry the sales question. Therefore, regarding promotes sales this work, regardless of is in the ideological recognition, the promotion personnel strength on necessary yas well as in the establishment and the perfect each kind of mechanism, all extremely is short of. Promotes毕业论文
http://www.youerw.com sales generally may play to three aspects roles: 1st, the transmission news, the communication information are carrying on the promotion time used very much reduced the selling price or provides other more preferential measure to attract the consumer, brought to people's attention, such people could be aware transmit such some news to theirs relatives and friends, thus achieved enlarged the propaganda the goal. Through the promotion, can attract more consumers to arrive the locus to carry on really visits inspects, like this, the sales work achieves the bidirectional communication. 2nd, the prominent product characteristic, sets up the enterprise image to carry on the promotion the commodity usually is quite outstanding or is the comparison has the characteristic in, but we in carries on the promotion time can emphatically propagandize this kind of kind of characteristic, such speech can deepen the impression in consumer's mind. 3rd, the induction demand, the expanded sale enterprise carries on the promotion puts out some favorable conditions, stimulates consumer which these wants to buy does not want to buy, urges them to set firm resolve to purchase. Usually carries on the promotion not to be able the pure use one method, can use several promotion ways in very many enterprises simultaneously to carry on or the combination carries on practical. Often the enterprise can carry on some innovations according to the enterprise own situation.
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