经济全球化英语论文-本质+对文化的影响 第4页
In China, the emergence of new cultural identities such as the “popular” indicates competition with the mainstream cultural values and challenges to the canon. The reason is that they not only fulfill many people’s desires but also satisfy people’s need of cultural participation, and of staging and performing cultural identities in fashion. The karaoke machine, though not quite as fashionable in the West as it used to be, can be found even in small and remote Chinese villages.
What makes it fascinating is the double function of this cross-media. MTV, an imported cultural form from America via Hong Kong, is now being transformed into a propaganda device for the service of the Party and the State ideology. People listening to this reformed music are more fascinated by the new style rather than being able to arouse the “revolutionary enthusiasm”. At the same time, political nostalgia about the cultural relics of the times of the Great Cultural Revolution is also dissolved in this new style. The political can not has in the process been secularized. The same fate has happened to almost the whole variety of Chinese classical series and the “high-brow” literature.
There is a heated debate on the matter. Some people think that popular culture featured by commercialization is not culture in its essence, because it is utilized to make a profit rather than to cultivate or educate. Others believe that popular culture is a direct consequence of international cultural flows and global capitalism. In order to appreciate it, one has to take the power of social discourse, the market economy and the cultural “consumer” into consideration. The former holds the viewpoint that commercialization of culture is a form of capitalist ideology, especially to the younger generation. The latter considers that the function of popular culture is mainly to enrich the life of the masses and that it liberates culture from the ivory tower of the elite. Its multiple cultural forms match people’s desire for variety of cultural needs. Therefore, it functions to promote social progress and cultural prosperity. However, people tend to go to extremes. With new cultural identities approaching, some are quite worried about degradation of the traditional Chinese cultural values. As a result, they try to assert the crisis of human spirit. Others, seeing chances to get quick fortunes, involve themselves heart and soul in culture business. They devote themselves into commercial writing, paying little or even no attention to artistic and spiritual pursuit in their works. In spite of the debate and disputes, new cultural identities are being recognized and popular culture has become part of people’s life.
3.2 Preserving Traditional Culture
Non-material cultural heritage is characteristic of certain nationalities and is passed from generation to generation, said Qiao Xiaoguang, Professor and Director of the Non-material Cultural Heritage Research Center at the Central Academy of Fine Arts. The subject has drawn growing attention nationwide after Chinese Kunqu Opera was listed as an intangible cultural heritage by the United Nations Education, Science and Culture Organization (UNESCO) in 2001.
“A nation rich in cultural resources, China has an ocean of non-material cultural heritage including folk art, literature, opera and dance. But many of these precious traditions are under the threat of extinction with the modernization of the country,” Qiao stressed.
“There is not enough awareness of what these cultural heritages are, let alone the necessary personnel, funding and legislative efforts to rescue and protect them. What's more worrying is that random tourism development in many local areas have misled people's understanding of aboriginal culture and have proved to be destructive to the maintenance of the original cultural ecology, ” he said.
3.3 China’s Cultural Development Strategy
In the new era, culture as a kind of soft power, has become the world's future power. The competition in the future world will be a cultural competition. Chinese traditional culture, with a long history of culture, is a unique part of human civilization. An open-minded attitude towards absorbing the excellent elements of foreign values and a critical way of thinking are equally essential in dealing with intercultural communication．Meanwhile，we should maintain the excellent parts of our traditional value and display them to the world. Therefore, according to this, we should put forward the following strategies.
3.3.1 Exploring Actively the Intersection of Different Cultures
Globalization is not a global homogenization and the colonization process, nor is a global unitary process, but a gradual process of respecting 原文请找腾讯752018766,优-文^论,文.网
http://www.youerw.com “same” not only can we not develop things, but also will we decline the things. Therefore, Chinese culture and world culture should get a consensus through communication, and find intersection in different cultures.
3.3.2 Bringing Modernization to our Traditional Culture
From the perspective of cultivating the individuality of our culture, we should know how to translate excellent ingredients of Chinese tradition culture into globally significant cultural value resources. And then make a unique contribution to world culture. In modern times, only though communicating with the outside world and the foreign cultures can Chinese traditional culture be developed. Only a cultural fit with the times; to keep up with progress; updating and developing constantly without losing its traditional features, is a viable one.
3.3.3 Developing the Cultural Industries Vigorously
The support from the government plays an important role during the process of developing our cultural industries. Now, China is sparing no efforts to improve the cultural industries, strengthen the construction, manage the cultural market and promote the development of cultural industries. A strategy of vigorous development of the cultural industry is now at the top of the agenda of government at all levels.
3.3.4 Focusing Both the Domestic Market and the Foreign Markets
As a full WTO member, China will inevitably face the impact of foreign cultural products, capitals and their values. We have to withstand these shocks. If we Chinese culture want to be invincible, we must participate actively in the process of economic globalization. We should make full use of our comparative advantages, expanding continuously the space of cultural industry’s development.上一页 [1] [2] [3] [4]
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