CULTURE, SOCIETAL VALUES AND
THE ACCOUNTING SUBCULTURE
Hofstede's research was aimed at detecting the structural elements of culture
and particularly those which most strongly affect known behaviour in work situations
in organizations and institutions. In what is probably one of the most extensive cross-cultural surveys ever conducted, psychologists collected data about 'values' from the employees of a multinational corporation located in more than fifty countries.
Subsequent statistical analysis and reasoning revealed four underlying societal value
dimensions along which countries could be positioned. These dimensions, with
substantial support from prior work in the field, were labelled Individualism, Power
Distance, Uncertainty Avoidance, and Masculinity. Such dimensions, which are
examined further below, were perceived to represent elements of a common structure
in cultural systems. Figure 1 shows the culture areas identified and within each group any identifiable sub-groups.
FIGURE
CULTURE AREAS (HOFSTEDE)
More developed Less developed More developed
Latin Latin Asian
Belgium Colombia Japan
France
Mexico
Argentina Venezuela
Brazil
Spain Costa Rica
Chile
Itaiy Guatemala
Panama African
Peru East Africa
Portugal West Africa
Salvador
Uruguay
Less Developed Near Eastern
Asian
Indonesia Arab countries
Pakistan Greece
Taiwan Iran
Thailand Turkey Asian-Colonial
Yugoslavia Hong Kong
India Singapore
Malaysia
Philippines
Germanic Anglo Nordic
Austria Australia Denmark
Israel Canada Finland
Ireland Netherlands
Germany New Zealand Norway
Switzerland U.K. Sweden
U.S.A.
South Africa
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