Based on the concept of modern industrial design of the machine tool design ABSTRACT As domestic and foreign machinery industry, intense competition, a higher machine tool design requirements. The introduction of modern industrial design, to improve machine design and enhance the competitiveness of enterprises play an important role. In this paper, numerical
control machine tools cases, analysis of the status of the product design, Industrial Design with a modern design to interpretation of machine design. in green design, human design, design and brand building semantic done a focus on analysis and argument.35044
Keywords
modern industrial design;
product design;
CNC machine tools

1. The status of machine tool design, CNC machine tools as an example to
With the Development of electronic information technology, the world has entered the machine to digital manufacturing Technology as the core of the mechanical and electrical integration time, which is representative of one of the products of CNC machine tools. CNC machine tool manufacturing process is an important basis for the master and the national economy. It all sectors of the national economy to provide equipment and tools, with unlimited Economic and social effects of Zoom. At present, Europe, America, Japan and other industrialized countries have completed the process of CNC machine tool industry, and China 80 years from the 20th century started, is still stage of development.

1.1 understand the importance of Industrial Design
Industrial design is a product of the industrial revolution, science and technology, Culture and arts of the emerging interdisciplinary discipline, the core task of product design. Understand the importance of industrial design deficiencies, the most direct form is the product of extensive reflection, the lack of design sense; Color monotone, the lack of the times; use interface confusion and lack of humane care. China's machine tool design and manufacturing in the production is completely lost to foreign enterprises do not lack is the awareness of industrial design. on the market, in features, performance, quality and technical level is almost the case, the product shape, color, use the human interface design becomes more and more important, or even directly to the product sales. British Industrial Design
Council of British companies 1998-1999 investment in industrial design market returns compared with the year of the industrial design business, with sales up 43% on average; without use of industrial design business, sales increased an average of only 15%, business investment in the early stage of the design, average the Population within 15 months to recover, 90% of the (industrial design) project was a commercial success. This shows that: the significance of design for business are not just a superficial good-looking, easy to use, but a real commercial interests.  

1.2 The lack of industrial design, CNC machine brand awareness
Lack of brand awareness, a common problem asically all industries, especially SMEs,
due to large environmental reasons, SMEs in the process of branding there are many objective reasons, but no matter how kind of situation, the brand is a must In 1992 after the road, Deng Xiaoping's southern tour in his speech to encourage Chinese enterprises: "We should have our own high-quality products, with China's own brand; Otherwise, they will be bullied." CNC machine tool manufacturers, too, the majority of enterprises or lack of awareness. in particular in:

1.2.1 lack of corporate strategic industrial design considerations
Attention to the majority of enterprises to industrial design products, industrial design is only limited to the simple design, rather than the design into the "design Development manufacturing, sales promotion after-sales service" which such a system.

1.2.2 lack of product design brand consistency
Products shape the brand consistency is reflected in two aspects: one is the series products. Another refers to the series between the products. They constitute a series of intermediate products. Brand consistency required when the product design should not only Identification of common characteristics, while each product but also some differences between the modeling. that is, to do "and different." 机床设计英文文献和中文翻译:http://www.youerw.com/fanyi/lunwen_32816.html