我国粉丝电影受众分析

摘要随着电影工业化的变化进程，电影的造星速度也愈渐加快，各种“星女郎”、“谋女郎”、“小鲜肉”不断出现在演艺圈，不断吸引一大批“粉丝”的注意力。现如今的电影行业内，很大一部分作品都是为了某个演员或者明星的簇拥者专门制作，这一类电影被业内人士称之为“粉丝电影”。电影成就了明星的同时明星也反过来推动了一系列电影的产生，而粉丝电影的主要受众粉丝就成了连接二者之间的纽带，是他们促进了我国电影行业的迅速发展。90380

2011 年《孤岛惊魂》的上映带出了“粉丝电影”这样一个词语，它非专业词汇却被业内人士专门用来形容这一类主要依靠偶像力量获得大量票房的电影。而后《小时代》的上映更是将中国粉丝电影发展推上了一个顶端。一大批根据著名小说改编，由大量年轻偶像明星主演的粉丝电影登上舞台，众多具有话题性的关键词让这些电影刚出现就自带光环，迅速吸引了媒体群众和粉丝团体的注意力。而且粉丝这一特殊的受众群体在电影制作传播的过程中不仅仅只是担任了消费者这一个角色，他们往往影响着电影文本的制作参与了电影的宣传和传播。

本文主要通过文献调查法、描述分析法、案例研究法等方法，分析粉丝电影受众的人群特征、消费心理和行为特点三个方面，发现粉丝电影受众存在的现实问题，尝试为我国粉丝电影的发展提供参考意见。

Abstract：With the film industry, the process of change, the film's star speed has gradually accelerated, a variety of "star girls", "young faces"constantly appear in the entertainment industry, continue to attract a large number of" fans "attention。 Today's film industry, a large part of the works are for an actor or star of the people dedicated to the production, this type of film by the industry called "fan movie"。 The film achievements of the star at the same time the star also in turn。 To promote the production of a series of films, and fans of the film's main fans have become a link between the two links, is that they promote the rapid development of China's film industry。

2011 Mysterious Island released with a "fan movie" such a word, it is non-professional vocabulary was the industry is dedicated to describing this type of film that relies heavily on idol power to get a lot of box office。 Then the movie Tiny Times on behalf of the release of the Chinese fans is the film on the development of a top。 A large number of famous novels based on adaptation, by a large number of young idol stars starred in the fans of the film on the stage, many of the topic of the keywords so that these movies。 Just appeared on the aura, quickly attracted the attention of the media masses and fans groups。 And fans of this special audience in the process of film production and dissemination of not only served as a consumer of this role, they often affect the production of film text involved in the film's propaganda and dissemination。

This paper mainly analyzes the realities of the fans' film audience by the methods of literature investigation, description analysis, case study and so on, analyzes the characteristics of the fans' audience, the psychology of consumption and the characteristics of the behavior, and tries to develop the fans' film provide a reference。

毕业论文关键词：粉丝；电影受众；消费心理

Keyword: fans； movie audience；consumer psychology； consumer behavior

1引言 3

1。1选题背景及来自优Y尔L论W文Q网wWw.YouERw.com 加QQ7520~18766 意义我国粉丝电影受众分析:http://www.youerw.com/guanli/lunwen_196299.html