湖州童装产业群发展的困境与出路

摘要湖州织里是中国童装名镇，织里以童装为首的民营企业每年创造了巨大的GDP产值但是，随着网商经济的发展，实体经济遭受重创，处在生产链底端的加工制造已经不能满足织里经济进一步发展的需要。通过查阅文献并进行实地调研，可以知道创新的不足，人才的缺乏使得织里陷入了发展的困境，织里童装产业升级已迫在眉睫。改变传统的以加工为主的生产模式，注重设计的研发，品牌的建立，抓住“全面二孩”政策带来的机遇，充分利用互联网，实现产业升级成为织里童装产业的唯一出路。 89670

Huzhou Zhili is the town of Chinese children's clothing。 Zhili to children's clothing led by private enterprises each year to create a huge GDP output value。However, with the economic development of network operators, the real economy suffered heavy losses, in the production chain at the bottom of the processing and manufacturing has been unable to meet the further development of the weaving economy needs。 By reviewing the literature and conducting field research，we know the lack of innovation, the lack of talent makes Zhili into the plight of development, Zhili’s weaving industrial upgrading is imminent。 Change the traditional processing-oriented production model, focus on the design of research and development, brand building, seize the "full two children" policy opportunities, make full use of the Internet, to achieve industrial upgrading into Zhili children's clothing industry's only way out。

毕业论文关键词：织里童装；产业集群；产业升级；困境；出路

Keyword: Zhili children's clothing children's clothing; Industrial clusters; Industrial upgrading; Dilemma; Outlet

一、引言 4

二、湖州织里童装产业集群发展概况及优势 4

（一）湖州织里童装产业集群发展概况 4

（二）湖州织里童装产业集群发展优势 8

1、起步早，市场成熟 8

2、政府政策支持 9

3、区位优势明显 9

4、“全面二孩”政策出台，市场需求扩大 10

三、湖州织里童装产业集群发展困境 10

（一）生产模式落后，恶性竞争严重 10

（二）管理方式落后，从业者专业素质低 12

（三）融资困难，转型不易 13

（四）童装城未达到预期效果，带来负面影响 13

1、客流量低，成交量低 13

2、童装城周边基础设施不完善 14

3、投资者心理落差太大带来很多不稳定因素 14

（五）政府职能缺失 14

（六）缺少著名品牌引导 15

四、湖州织里童装产业集群发展的出路 15

（一）坚持以创新创业为中心 15

（二）大力建设专业人才队伍 16

（四）利用好童装城和晟舍两个市场 17

（五）加强市场监管 17

（六）打响织里童装品牌知名度湖州童装产业群发展的困境与出路:http://www.youerw.com/jingji/lunwen_195264.html