摘    要随着经济全球化的快速发展，居民收入的提高、中高端群体的比重增加，消费者日益增强的购买能力，人们越来越追求高品质的生活，而国内消费已经难以满足人们对产品品质和品牌多样化的需求，而且更多国外品牌的商品渐渐走进人们的视线之中，消费者通过互联网自由购买境外商品已经成为一种热潮。同时随着2015年“互联网+”时代的来临，顺势产生了很多依赖于互联网的电子商务网站，因而跨境电子商务已经站到了资本市场的风口上，在全球范围内得到了快速发展。89846

跨境电子商务支付是跨境电子商务中非常重要的一个环节。跨境电子商务的迅猛发展导致中小卖家和电商平台对跨境电子商务支付的需求急速增长，跨境电子商务支付也开始迎来黄金发展期。而近年来，国家出台了很多对跨境电子商务的扶持政策，为跨境电子商务企业的发展创造了越来越多的便利条件。在国家行动的同时，很多第三方支付平台也看到了跨境电子商务支付的市场，它们在经过相关机构批准后，纷纷开始进入这个领域，与此同时跨境电子商务支付等各种问题也随着跨境电子商务的迅速发展而出现在人们的视线之中。

   基于以上研究背景，本文以“改进速卖通跨境电子商务支付的对策建议”为题，全文共分为5个部分进行论述。第一部分为绪论，主要讲述了该研究的背景和意义，对国内外关于跨境电子商务、跨境电子商务支付的理论和研究进行了整理和归纳，接着介绍了研究的方法及措施。第二部分讲解了跨境电子商务支付的概念、发展现状趋势以及对出现的问题进行分析。第三部分介绍了速卖通跨境电子商务支付的现状及发展趋势，然后对速卖通跨境电子商务支付存在的问题及原因进行了分析，第四部分先对亚马逊跨境电子商务支付进行了分析研究，并从中获得了一些经验启示。最后本文提出了速卖通跨境电子商务支付改进的对策建议，从而得到一些启示，为找到解决跨境电子商务支付中存在的问题提供一些有益的帮助。

ABSTRACT With the rapid development of economic globalization, the growth of residents' income and the expansion of middle and high income groups, purchasing power of consumers increases gradually, demand for quality living becomes higher and higher。 However, only domestic consumption has been difficult to meet the consumers’ needs for products’ quality and persified brands。 At the meantime, more foreign brands of goods gradually step into our consumers’ views。 It is prevailing for customers to buy foreign goods through the Internet freely。 With the 2015 "Internet +" era, a lot of Internet-dependent e-commerce sites appears homeopathically, thus cross-border e-commerce which develops tremendously in the global context has been to the outlet of capital market。 

Cross-border e-commerce payment plays a very important role in cross-border e-commerce。 The rapid development of cross-border e-commerce led to the rapid growth of small sellers and electronic business platform for cross-border e-commerce payment needs which ushers in the golden period of cross-border e-commerce development。 In recent years, the state has introduced a number of cross-border e-commerce support policies for the development of cross-border e-commerce enterprises to create more and more convenient conditions。 At the same time, many third party payment platform has also seen the cross-border e-commerce payment market, they have been approved by the relevant agencies, have begun to enter this field, while cross-border e-commerce payments and other issues with the rapid development of cross-border e-commerce appear in people's attention。

Based on the above research background, this paper is named as "Countermeasures to improve 改进速卖通跨境电子商务支付的对策建议:http://www.youerw.com/jingji/lunwen_195527.html