摘要随着国内外经济环境的不断变化，家电行业在经过几年高速发展后，市场需求开始逐渐由强变弱，尤其是现代科技水平的不断提高，促使家电行业的商业竞争愈演愈烈，不少家电企业的发展面临着巨大的挑战。为了加强企业的竞争优势，在行业立于不败之地，需要对企业的发展能力进行深入探讨。发展能力是企业的生存之本，体现在筹资、投资、分配等各个环节，已成为影响我国中小企业生产经营过程中一个不容忽视的重要部分，是企业持续发展、实现价值最大化的关键。在本文中,首先，通过介绍发展能力分析的含义和主要内容,然后结合无锡小天鹅股份有限公司连续五年的年度报告与同行业的相关财务数据，分析其发展能力和核心竞争力,总结出该公司发展过程中存在的问题及问题产生的原因，并提出一些改进方法。46523
毕业论文关键词：发展能力；财务指标；问题；对策
Abstract With the constant change of the economic environment at home and abroad, household electrical appliance industry after several years of rapid development, market demand began to gradually from weak to strong, especially the level of modern science and technology continue to improve, promote household electrical appliance industry of commercial competition is increasingly fierce, the development of many household electrical appliance enterprises facing huge challenge. In order to strengthen the competitive advantage of enterprises in the industry in an invincible position, need to enterprise's development ability are discussed. Development is the survival of the enterprise, embodied in the financing, investment, distribution and other links has become influence our country small and medium-sized enterprises in the process of production and operation a can not be ignored important part is the sustainable development of the enterprise. Now to maximize the value of the key. In this paper, first of all, through the development ability analysis of meaning and the main content. Then, combined with the relevant financial data of Wuxi Little Swan Co., Ltd. for five consecutive years of annual report with the same industry, analysis of the development ability and the core competitive force, summarizes the reasons for the problems and problems existing in the process of the development of the company, and put forward some improved methods.
Key words：Development ability; financial index; problem; countermeasure
目  录
摘  要    Ⅰ
Abstract    Ⅱ
目  录    1
第一章  发展能力相关理论概述    1
1.1发展能力的含义    1
1.2发展能力分析的必要性    1
第二章  无锡小天鹅股份有限公司    2
2.1公司简介    2
2.2 公司发展现状    2
第三章  无锡小天鹅股份有限公司发展能力的分析    3
3.1企业发展能力财务指标分析    3
3.2企业竞争能力分析    6
第四章  企业发展能力存在问题及原因分析    8
4.1缺乏风险管理    8
4.2现金流流动性不足    8
4.3人员的职责不明    8
4.4决策制度有待完善    8
4.5技术研发有待加强，经营模式不突出    9
4.6企业文化凝聚力不强，员工整体素质偏低    9
第五章  提高无锡小天鹅股份有限公司发展能力的措施    10
5.1建立风险防范机制    10
5.2加强资金的运用和管理    10
5.3明确岗位责任制，加强对责任人员考核    10
5.4完善决策机制    10 无锡小天鹅股份有限公司的发展能力分析:http://www.youerw.com/kuaiji/lunwen_48247.html