会展服务的发展现状及趋势研究
时间:2018-06-21 16:08 来源:毕业论文 作者:毕业论文 点击:次
| 摘要：我国的会展业自改革开放以来，以年均近20%的速度递增，自上世纪90年代，中国的展览业更是在全球展览业中异军突起，形成了一个新兴的展览业市场。我国的会展业经过多年的发展，已经基本形成了一定的规模和实力，初步具备了独特的魅力和风采。会展数量增加、展览面积增大，举办展览次数增加，会展业直接总收入增加，从事会展组织、场馆经营以及相关服务的专业公司数量也增加，一批会展企业和品牌获得了国际认证。会展业初步体现了强有力的竞争力，得到了国内以及国际社会的肯定。我国发展会展经济取得了不小的成效，但与发达国家相比，我国会展业发展还处于起步阶段，存在场馆规模小、配套服务水平低、品牌展会缺乏、专业人才缺乏、产业综合竞争力不强等问题，会展在国民收入中比重还较低。要想加强会展业的发展，使其具备更好的发展环境和发展动力，应在战略规划及人才培养上进行全面提升。24524 本文主要围绕影响会展项目举办的因素进行详细的分析、结合我国实际情况、成功会展案例讲解，目的在于给会展从业人员提供参考和指导，以提高我国会展举办水平及成功率。 毕业论文关键词：会展服务；发展现状；趋势研究 Study on the present situation and development trend of exhibition service Abstract: Our exhibition industry since the reform and opening up, with an average annual increase rate of nearly 20% since the 1990s, China's exhibition industry is a meteoric rise in the global exhibition industry, the formation of an exhibition of emerging business markets. Our exhibition industry after years of development, has been basically formed a certain scale and strength, initially with the unique charm and charisma. Increase the number of exhibition, exhibition area increases, increasing the number of exhibitions, exhibition industry to increase total revenue directly engaged in exhibition organization, venue management, and professional services related to the number of companies has increased a group exhibition of companies and brands to obtain international certification. MICE industry initially reflected a strong competitiveness, has been affirmed domestic and the international community. Exhibition of China's economic development has achieved no small success, but compared with developed countries, China's exhibition industry is still in its infancy, there is a small venue size, low level of support services, lack of brand exhibition, lack of professionals, the comprehensive competitiveness of the industry does not strong and other issues, the exhibition is also a lower proportion of national income. To enhance the development of the exhibition industry, to have a better development environment and development of power, should be to enhance the strategic planning and personnel training. The paper mainly focus on factors exhibition project organized by a detailed analysis , combined with China's actual situation , to explain the success of the exhibition cases , the exhibition aims to provide reference and guidance practitioners to improve our exhibition organized the level and success rate. Key words: MICE services, development Status, research trends 目录 绪论 1 （一）研究背景 1 （二）研究综述 1 （三）研究目的和意义 2 一、会展服务的体系构成 3 （一）展前服务 3 （三）展中服务 4 （四）展后服务 4 二、会展服务的现状与存在的问题 4 （一）会展服务的现状.......................... 4 （二）政府及行业机构举办的展览会服务差强人意 4 (责任编辑：qin) |