媒介融合背景下传统纸媒的社会化现状调研与分析
时间:2019-02-21 22:46 来源:毕业论文 作者:毕业论文 点击:次
| 摘要随着信息技术的迅猛发展，报纸与诸多新媒体间的差异越来越弱，这最终导致了各个媒介的相互融合。在此影响下，传统纸媒积极通过新媒体平台来进行强有力的社会化，以求得到更好的发展路径。本文第一章对传统纸媒的数量、类型、发行量等概况做出数据分布，第二章进而调查了媒介融合对传统纸媒所造成具体的影响情况。33475 本文第三章主要通过信息收集和信息分析方法，通过结合所学的专业知识，深入探究在媒介融合背景下传统纸质媒体的社会化现状，包含其社会化类型、社会化特征等重点问题。第四章通过利用微博工具，对传统纸质媒体的社会化现状进行梳理和总结，重点调研了传统纸媒对微博与微信这两大平台的运文情况，总结出其社会化特点及意义与价值。在此基础上，本文最终选取了具有代表性的三个传统纸质媒体进行实例分析。最终得到其社会化现状，希望揭示出隐藏在传统纸媒在微信公众平台与其官方微博这两种社会化方式的特征与意义。 关键词 媒介融合，传统纸媒，社会化，微信公众平台，官方微博 毕业论文外文摘 要 Title Investigation and Analysis of the Socialization of Traditional Newspapers in the Background of Media Convergence Abstract With the rapid development of information technology, newspapers and so many differences between the new media is more and more weak, which eventually led to the various media. Under the influence of the traditional print media actively through new media platforms to make strong social, in order to get a better development path. This article first chapter to the traditional print the number, type and general circulation, etc, to make the data distribution, the second chapter, then investigate the fusion of traditional print media caused by the influence of the specific situation. The third chapter mainly through information collection and information analysis method, through a combination of professional knowledge, further exploration in the context of media convergence social status of traditional print media, contains key problems such as the social type, the social features. The fourth chapter through the use of micro-blogging tool, the traditional paper review and summarize the present situation and problems of social media, research is mainly focused on the traditional print media to weibo and We Chat operational situation of the two big platform, summarizes its characteristics and significance and social value. On this basis, this paper finally selected the representative of the three traditional paper-based media is analyzed. Finally got its social status, hope to reveal the hidden in the traditional print media in We Chat public platform and its official weibo these two characteristics and significance of the social way. Keywords Media Fusion,Traditional Print Media,Social Status,Official Micro-blog, We Chat Public Platform 目 次 1 绪论 1 1.1研究背景与研究意义 1 1.2文献综述 1 1.2.1检索方法 1 1.2.2文献类型 1 1.3研究方法 2 1.3.1文献分析法 2 1.3.2案例分析法 2 1.3.3数据工具的使用 2 1.4创新之处 3 2 媒介融合背景下传统纸质媒体的现状调研 4 2.1传统纸媒分布概况 4 2.2媒介融合 6 2.2.1媒介融合的定义 6 2.2.2媒介融合对传统纸媒的影响 6 2.2.3媒介融合背景下的我国纸媒现状 7 (责任编辑：qin) |