广告展中的文化创意和创新技术的研究
时间:2019-04-21 14:41 来源:毕业论文 作者:毕业论文 点击:次
| 摘要：近年来，文化创意产业逐渐被受到重视，同时也被许多企业认可因进入发展战略之中。作为新型经济发展的重要组成部分，文化创意产业的创新技术层面的构建对其在不同行业和领域的作用起到了举足轻重的影响。在使用创新技术方面，会展已经变成了智能体验承上启下的一部分。从广告展中反映广告产业发展现状，两者作为文化创意产业的组成部分，相辅相成，对企业的产品和服务的包装、推广起到重大的作用，随着我国经济的腾飞，广告展中的文化创意无论是在高科技的应用、宣传手段的整合，还是在服务理念、服务品质上面都有了重大的提高。在“十二五”国家战略规划中，会展业被纳为创意产业十大重点发展产业。无论对广告会展业需求的推动还是国家战略规划的优惠措施，都将提供会展业提供内部和外部动力。广告展中的文化创意该如何利用当前的大好形势来进行发展，通过哪些技术创新可以进行发展？本文以广告展中的几种高科技技术为例来窥视广告展中的创新技术如何与文化创意相结合，以其探讨我国广告展中文化创意产业的发展，提出一些对目前发展状况的对策和参考意见。34700 毕业论文关键词：文化创意产业；广告展；创新技术； Cultural and creative in Advertising Exhibition and Innovative Technology Abstract：In recent years, the cultural creativity industry gradually be taken seriously, but also recognized by many enterprises for into their development strategy. As a new economic development an important part of the cultural creative industries of the construction of the technical innovation for its role in the field of different industries and has played a decisive influence. In the use of innovative technology, convention and exhibition has become the intelligent part of the essential experience. From advertising reflects the current situation of the development of advertising industry in the exhibition, as part of the cultural creative industries, both supplement each other, the packing of the products and services of the enterprise, the promotion of play a major role, along with the rapid development of economy, advertising exhibition of cultural creativity in the integration of high-tech applications, the propaganda, or on the service concept, service quality has significant improvement. In the "twelfth five-year" national strategic planning, exhibition industry is for creative industry top ten key development industry. Demand for advertising exhibition industry to promote or national strategic planning preferential measures, will provide the exhibition industry to provide internal and external power. How can advertisements of cultural creativity develop on the current situation, through which technological innovation can be developed? In this paper, several kinds of technology as an example of advertisements to visualize how innovation and cultural creativity in advertising exhibition, combining with its advertising exhibition of cultural creative industry development in our country, puts forward some countermeasures for the current development status of and reference opinions. Key Words：Cultural and creative industries； Advertising exhibition industry；3D Printing 目 录 一、绪论 4 （一）研究背景 4 （二）研究意义 5 1、研究广告业的意义 5 （1）、理论意义 5 （2）、现实意义 5 2、研究文化创意产业的意义 6 （三）课题研究的方法 6 1、例证法 6 2、演绎法 6 二、研究述评 7 （一）文化创意产业研究回顾 7 (责任编辑：qin) |