于“互联网+”思维的徐州会展业发展策略研究
时间:2019-10-18 18:15 来源:毕业论文 作者:毕业论文 点击:次
| 摘要“互联网+”时代的到来，为会展行业的发展带来了无限的机遇与动力。如今“互联网+”新经济形态已形成，成为会展业发展的重要驱动力。传统的会展业发展方式已经跟不上互联网时代的潮流，其转型发展迫在眉睫。徐州作为苏北地区重要枢纽，会展业得到迅速发展，但其互联网应用水平程度低，徐州会展业还不断面临各种挑战和困难。本文通过对徐州近两年来举办的展会数据的收集，分析了徐州“互联网+”会展业的现状，并指出了会展业在发展过程中应用互联网水平程度低的问题，进而提出了徐州“互联网+”会展业应提高互联网应用的意识，完善场馆的互联网基础设施建设和提高展会信息化管理水平，开设网上会展以及用互联网思文进行营销推广等策略。41119 毕业论文关键词：“互联网+”；徐州；会展业 Development Strategy Research of Xuzhou Exhibition Industry Based on the“Internet Plus”Thinking Abstract "Internet plus" era has brought opportunities and unlimited power for the development of the exhibition industry. Now the "Internet plus" has formed a new economic form and become an important driving force for the development of exhibition industry. Traditional way of exhibition industry development can’t keep up with the trend of the Internet era, its transformation and development is imminent. Xuzhou, as an important hub in Northern of Jiangsu, exhibition industry has been developed rapidly. But Xuzhou exhibition industry is still facing various challenges and difficulties because of its low level of Internet application. This paper analyzes the present situation of Xuzhou "Internet plus" exhibition industry and pointes out low level of Internet application during the development of exhibition industry through collecting the exhibition data of Xuzhou in recent years and then puts forward the "Xuzhou Internet plus" exhibition industry should improve Internet application consciousness and internet infrastructure construction of exhibition facilities, improve the level of information management, creating online exhibition and marketing strategies of Internet thinking. Key Words: "Internet plus"; Xuzhou; exhibition industry 目 录 摘要Ⅰ Abstract-Ⅱ 目录Ⅲ 一、“互联网+”的源起-1 （一）“互联网+”的内涵1 （二）“互联网+”会展业的特点-2 二、徐州“互联网+”会展业的现状及问题分析-3 （一）徐州“互联网+”会展业的现状-3 （二）徐州“互联网+”会展业存在的问题分析-4 三、基于“互联网+”思文的徐州会展业发展策略分析6 （一）完善会展中心的场馆设施设备，推进信息化建设-6 （二）打造会展企业的官方平台，开展虚拟会展6 （三）以互联网为基础，利用大数据完善会展管理信息系统-7 （四）引用O2O概念，开展线上线下的营销模式-7 （五）以互联网技术为基础，利用移动新媒体进行品牌推广-7 （优尔）实行网络信息化教学，加强专业人才培养8 参考文献 9 随着“互联网+”逐渐被社会各个领域应用，互联网以快速、高效、集中等优势对不同的产业产生了巨大的冲击。每个产业在不断实现自身价值的同时也创造了巨大的利润，会展业也不例外。像北京、上海、广州等会展行业的“标杆”城市，会展业已运用“互联网+”思文对原有的产业进行了相应的改革和调整，取得了良好的效果。徐州会展业起步晚，发展缓慢，互联网应用程度低，因此需要对徐州“互联网+”会展业的现状进行分析，找出其存在的问题，进而提出一些建议，争取让徐州会展业达到智慧会展的水平。 (责任编辑：qin) |