电子商务在我国中小企业发展过程中所扮演角色的研究
时间:2017-05-08 22:10 来源:毕业论文 作者:毕业论文 点击:次
| 摘要：加快发展电子商务是应对全球化经济带来的挑战、把握机遇发展主动权、提高国际地位和竞争力的必然选择。对于中小型企业，电子商务对增加贸易机会、提高国际贸易效率、提高市场适应能力、优化企业组织管理结构发挥了不可估量的作用。2006年我国第三方中小企业已经达到总数的28%，中小企业电子商务外贸交易总额占达到总额的69.2%，中小企业的国际贸易地位不断上升，电子商务成为我国中小型企业对外贸易的重要手段。 虽然我国电子商务得到长足有劲的发展，交易量有明显增加，消费群体呈现快速增长态势、涉足领域不断拓展、电商模式创新日益活跃，这些和电子商务在国际贸易领域发挥的重要作用息息相关。然而在范围、程度和技术水平等方面与发达国家还有一定的差距，还存在着很多问题，如网络基础设施、安全身份认证、电子商务复合型人才严重匮乏等。其次，中小企业对国际市场环境及电子商务缺乏认识主要是由于经验不足，电子商务携手中小企业，企业面临新发展机遇的同时，更多的挑战也是需要去解决的。 关键字： 电子商务、对外贸易、中小企业8358 The Study on the Role of the E-commerce in the Developing Process of Small and Medium-sized Enterprises ——In the view of our country small and medium-sized enterprises foreign trade Abstract: To accelerate the development of e-commerce is to meet the challenges of a globalized economy, seize the opportunity to develop initiative, to improve the international status and competitiveness of the inevitable choice. For small and medium-sized enterprises, e-commerce has played an invaluable role in increasing trade opportunities, improve the efficiency of international trade, improve the ability to adapt to the market, optimize the organizational management structure. 2006 third-party small and medium enterprises in China has reached 28% of the total number of SMEs in e-business foreign trade total, reaching a total of 69.2%, rising status of small and medium-sized enterprises in international trade, e-commerce has become an important means of small and medium-sized enterprises in China's foreign trade. Get a considerable strong and development, China's e-commerce transaction volume increased significantly, consumer groups showed rapid growth, expanding the field to get involved, increasingly active electricity supplier model innovation is closely related to the important role played by these and e-commerce in the field of international trade. In the scope, extent and technical level with the developed countries there is a gap, however, there are still many problems, such as network infrastructure, security authentication, e-commerce compound talents severe shortage. Second, SMEs lack of understanding of the international market environment and e-commerce is mainly due to lack of experience, e-commerce hand in small and medium-sized enterprises, enterprises are facing new opportunities for development at the same time, more challenges also need to be resolved. Key Words: E-Commerce; Foreign Trade; Small and Medium-sized Enterprises; 目录 一、绪论 1 （一） 研究的意义和目的 1 1、 研究意义 1 2、 研究目的 1 （二） 国内外相关课题研究概述 1 1、 国外课题概述 1 2、 内课题概述 1 （三） 研究的主要内容与方法 1 1、 主要内容 1 2、 主要方法 2 二、电子商务基本问题概述 3 （一） 电子商务概念 3 （二） 电子商务分类 3 1、 B2B（business to business） 3 (责任编辑：qin) |