摘要杭州申办2022年亚运会的成功，掀起了杭州全民参与健身的热潮。而为了满足国民素质的提高以及其在国际竞争中的重要地位，各项关于体育运动的企业正在随着热潮蓬勃发展。篮球凭借它独特的魅力深受杭州青少年的喜爱。无论是在小学、中学、大学，还是在社会中的各种体育企业中，都有关于篮球培训的课程。宏优体育作为杭州青少年篮球培训的领军企业，通过对杭州宏优体育篮球培训班为例对其市场的现状进行调查和研究，探讨在培训班日常开班过程中存在的问题和细节问题上提出相应的解决方式与方法并加以优化。本研究主要采用文献资料法、专家访谈法、问卷调查法、实地考察法、数理统计法等研究方法，从多个角度对杭州市宏优篮球培训班的现状进行调查研究。通过分析得出结论学员参加培训班的动机主要兴趣爱好。家长支持孩子参加篮球培训班的动机主要为锻炼身体。青少年篮球培训市场缺乏监管力度，培训机构的规模较小，培训的对象主要以中小学生为主，且男女比例失调，培训机构内部管理不合理，管理人员专业化程度不高，教练员教学经验不足，教学方法比较单一。48374
Summary Hangzhou successful bid to host the 2022 Asian Games, set off a wave of Hangzhou people involved in fitness. In order to meet the national quality and its importance in the international competition, the companies are about sports with the boom booming. Basketball With its unique charm Hangzhou loved young people. Whether in primary schools, secondary schools, universities, or in society in a variety of sports business, there are courses on basketball training. Macro Hangzhou gifted youth basketball training sport as a leader, made by Hangzhou Wang gifted basketball sports training and studied as an example to investigate the status quo of the market, explore the daily training classes during the problems and the details appropriate ways and means to solve and optimize. This study literature, expert interviews, questionnaires, field trips, mathematical statistics and other research methods, from multiple angles Investigation of Present macro Hangzhou gifted basketball courses. Motivation through analysis concluded participants course the main hobbies. Parents support children to participate in basketball training course is mainly motivated to exercise. Youth basketball training market, lack of supervision, smaller training institutions, the object of training mainly to students based, and gender imbalance, improper management of internal training institutions, management is not high degree of specialization, lack of teaching experience coaches teaching method is relatively simple.
毕业论文关键词：杭州市；青少年；篮球培训；现状
Keywords: Hangzhou; adolescents; basketball training; Status
目    录

中文摘要2
目  录. 3
1前言    6
1.1选题背景    6
1.2选题的目的与意义    6
1.3文献综述    7
1.3.1国外的相关研究现状    7
1.3.2国内的相关研究现状    7
2研究对象与方法    8
2.1研究对象    8
2.2研究方法    8
2.2.1文献资料法    8
2.2.2专家访谈法：    8
2.2.3问卷调查法：    8
2.2.3.1    8
2.2.3.2问卷的发放与回收    8
2.2.4实地考察法：    9
2.2.5数理统计法    9
3研究结果与分析    9
3.1杭州市青少年篮球培训机构现状    9
3.1.1青少年篮球培训机构概括    9
3.1.2青少年篮球培训机构类型分析    9 杭州市青少年篮球培训市场现状的调查与研究:http://www.youerw.com/tiyu/lunwen_50954.html