摘要随着我国经济的不断发展，我国居民越来越追求高质量的生活，越来越多的 体育爱好者参与体育运动项目，走在社会最前沿的大学生同样也是参与体育锻炼 的群体，通过对天津市 211 高校大学生参与网球消费的调查研究，主要研究了大 学生参与网球消费的具体情况，找出天津市高校大学生网球消费存在的问题，提 出合理化建议，保障天津市各高校网球运动的持续发展，提高网球消费的意识。81357
本文运用问卷调查、访谈法、问卷调查法和数理统计法等方法对天津市 211 高校网球消费现状进行调查研究，得出以下结论：学生对网球有良好的兴趣，4 所高校都开设网球课，但是都是选修课；学生对于网球运动的兴趣超过 50%；高 校学生参与网球消费的类型主要有实物型网球消费、观赏型网球消费及参与型网 球消费；影响大学生网球消费的因素有；个人因素、家庭经济状况、媒体与网络 以及明星效应等。通过以上调查结论，给予以下建议：充分利用资源，吸引大学 生参与网球运动；利用有效途径进行大力宣传；相关部门应该制定制度，规范高 校网球发展；高校要加强网球比赛交流，互相学习；使大学生树立正确的网球消 费观念，合理消费。
Abstract As China's economy continues to develop, more and more residents of the pursuit of quality of life, more and more residents to participate in sports programs [1], walking in the forefront of community college students is also involved in physical activity groups, by investigation of Tianjin 211 college students to participate in tennis consumption , mainly studied the specific circumstances of the students involved in tennis consumption, consumption of college tennis identify problems in Tianjin, rationalization proposals and ensure the development of Tianjin college tennis, improve improve tennis consumption。
In this paper, the use of questionnaires, interviews, questionnaire and mathematical statistics methods such as the status of Tianjin University Tennis 211 consumer conduct research, the following conclusions: Students interested in a good tennis, four universities have set up tennis lessons, but all elective courses; students interested in tennis for more than 50%; the type of college students involved in tennis consumption mainly equipment category, other types of ornamental consumption; factors affecting college tennis consumption are: personal, family economic status, media and networks and star effects。 Through the above findings, given the following recommendations: full use of resources, to attract students' participation in tennis; the use of an effective way to vigorously promote; relevant departments should develop a system to regulate the tennis development of college; colleges and universities to strengthen tennis tournament exchanges, learn from each other; so that students establish tennis correct concept of consumption, rational consumption。
Keywords: Tianjin; College Students；tennis consumption; development status
目录
1 前言 1
2 国内外研究综述 1
2。1 国外研究综述 1
2。2 国内研究综述 2
3 研究对象与研究方法 3
3。1 研究对象 3
3。2 研究方法 3
3。2。1 文献资料法 3
3。2。2 访谈法 3
3。2。3 问卷调查法 天津市211高校大学生网球消费行为现状调查研究:http://www.youerw.com/tiyu/lunwen_95035.html