大学生手机品牌选择影响因素调查问卷表(3)
品牌知名度 0(0%) 3(2.59%) 20(17.24%) 50(43.1%) 43(37.07%) 4.15
企业形象 0(0%) 1(0.86%) 19(16.38%) 52(44.83%) 44(37.93%) 4.2
促销活动 1(0.86%) 13(11.21%) 42(36.21%) 40(34.48%) 20(17.24%) 3.56
代言人形象 0(0%) 11(9.48%) 48(41.38%) 42(36.21%) 15(12.93%) 3.53
价格 2(1.72%) 6(5.17%) 27(23.28%) 47(40.52%) 34(29.31%) 3.91
性价比 0(0%) 0(0%) 20(17.24%) 57(49.14%) 39(33.62%) 4.16
维修费用 3(2.59%) 8(6.9%) 38(32.76%) 41(35.34%) 26(22.41%) 3.68
上网功能 0(0%) 0(0%) 17(14.66%) 46(39.66%) 53(45.69%) 4.31
游戏功能 0(0%) 8(6.9%) 31(26.72%) 44(37.93%) 33(28.45%) 3.88
视频播放功能 0(0%) 3(2.59%) 13(11.21%) 57(49.14%) 43(37.07%) 4.21
音乐功能 0(0%) 0(0%) 15(12.93%) 59(50.86%) 42(36.21%) 4.23
拍照像素 0(0%) 5(4.31%) 27(23.28%) 45(38.79%) 39(33.62%) 4.02
外观款式设计 0(0%) 1(0.86%) 19(16.38%) 47(40.52%) 49(42.24%) 4.24
手感及触感 0(0%) 1(0.86%) 20(17.24%) 47(40.52%) 48(41.38%) 4.22
富有个性、魅力象征 0(0%) 4(3.45%) 26(22.41%) 48(41.38%) 38(32.76%) 4.03
售前销售人员态度 0(0%) 3(2.59%) 31(26.72%) 49(42.24%) 33(28.45%) 3.97
售后服务人员态度 0(0%) 3(2.59%) 31(26.72%) 52(44.83%) 30(25.86%) 3.94
是否提供咨询服务 1(0.86%) 3(2.59%) 32(27.59%) 50(43.1%) 30(25.86%) 3.91
购买渠道是否方便 0(0%) 3(2.59%) 22(18.97%) 49(42.24%) 42(36.21%) 4.12
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