摘 要：天坤丹金人家项目位于位于丹金路转盘往南200米。本项目地块处于丹阳老城区的南部核心：东门板块。西面紧邻丹阳著名的华南实验中学，享受优质的教育资源和学区优势，虽然西面紧邻丹金路交通便利，但项目并不沿街，生活区域较为宁静，隔绝交通与人员嘈杂，西北两面均紧邻丹阳主干道，车行便捷，昭示性好。满足丹阳市场的家族聚居主流需求，以地缘性的乡镇刚性需求客户为主。以83㎡-138㎡全面积段产品，吸引购房客户。本案制定多样化的促销活动、抓紧潜在客户眼球，制造口碑话题，抛出更高性价比，截流目标客群。并通过多样化的投放渠道，扩大项目影响。91346

毕业论文关键词：天坤丹金人家项目，营销策划，市场调查，竞品分析

Abstract：Tiankun DanJin project is located in the Dan Jinlu load 200 meters south。This project is located in the southern part of the old city of Danyang: east gate plate。The west side of the project is close to the famous Southern China experimental middle school in Danyang, enjoying the advantages of high quality education resources and school districts。Although the project adjacent to the west, the traffic is convenient, but the project is not along the street, living area is relatively quiet, isolated and noisy traffic personnel。Both sides of the northwest are close to the main road in Danyang,Meet the needs of the Danyang market, the main needs of the family,and needs of the main urban and rural customers。With 83㎡ -138 ㎡ total area segment products, attract customers purchase。The case to develop a variety of promotional activities, pay close attention to the potential customer eye, making the word of mouth topic, throwing a higher cost, the closure of the target audience and persification of the channel to expand the impact of the project。源G于J优L尔V论N文M网WwW.youeRw.com 原文+QQ75201`8766

Keywords：Tiankun DanJin home project,Marketing Planning,market research,Competitor analysis

目  录

1  设计选题说明 4

1。1  选题依据 4

1。2  设计项目概况 4

1。3  设计目的和要求 4

1。4  数据资料选取 4

1。5  设计重点和难点 5

1。6  设计实现的可能性 5

2  设计依据 5

2。1  理论与方法 5

2。2  参考文献 7

3  设计可行性分析 7

4  设计的价值 7

4。1  设计的的作用 7

4。2  对专业学习的作用 7

4。3  对社会工作的作用 7

结论 9

参考文献 10

致谢 11

1  设计选题说明

1。1  选题依据来自优I尔Y论S文C网WWw.YoueRw.com 加QQ7520~18766

房地产营销策划方案能够帮助企业正确的决策，避免项目在日常工作中的运作中出现偏差。房地产营销策划方案是在市场调研的基础上编写的，有一定的事实依据，并结合了房地产策划师的智慧。房地产营销策划方案能够进行有效的资源整合。