摘    要当前有不少的竞技类网络游戏盈利状况不佳，究其根本大多是因为普遍存在的盈利手段单一、周边产品开发不全等问题。因此，本文将从盈利模式入手，以《英雄联盟》为例来研究竞技类网络游戏的发展，旨在找出适合竞技类网游发展的盈利模式。89267

本文主要以《英雄联盟》为研究对象，运用文献研究法、问卷调查法、案例分析法等研究方法，在对竞技类网游经营发展进行分析的基础上，深入研究竞技类网络游戏的盈利模式，进一步分析了《英雄联盟》的盈利模式以及不足之处并提出针对性的建议和对策。

本文共分为五个部分：第一部分是绪论，主要包括研究背景和意义、国内外的研究情况、研究的内容、方法和论文创新点等。第二部分是竞技类网游的概述及其发展现状，包括竞技类网游的概念、类型以及发展状况。第三部分为竞技类网络游戏的盈利模式分析，首先是盈利模式的概念和类型，然后分析了当前竞技网络游戏存在的盈利模式及存在的问题。第四部分以《英雄联盟》作为案例对其盈利模式进行分析，最后再提出改进性的盈利模式方案。第五部分为本文的结论和未来展望，指出当前竞技类网游必须实现盈利模式的多元化，才能在市场中保持稳定的竞争力。

At present, there are a lot of competitive online games’ profitability is poor, it’s mainly because of the widespread existence of a single means of profit, incomplete development of piracy surrounding and so on。 Therefore, this article will start from the profitability, take the "League of Legends"as an example to study the development of competitive online games, in order to find out the suitable profitability of competitive online games。

The main research object is "League of Legends", using method of the literature research, questionnaire survey, case analysis method and so on, On the basis of the analysis of the competitive game management development, in-depth study on the competitive network games of the profit model, further analysis of the "League of Legends"in the profitability of the existing problems and put forward targeted suggestions and countermeasures。

There are five parts: the first part is the introduction, mainly including research background and significance, domestic and foreign research, research content, methods and innovation points。 The second part is the overview of competitive online games and its development status, including the concept, type and development status of competitive online games。 The third part is the analysis of the profit pattern of the competitive online games, first is the concept and type of the profit model, then analyzes the present profit pattern of the competitive online games。 The fourth part is the analysis of  "League of Legends", which points out the deficiency of its profit model, and finally proposes the improved profit model scheme。 The fifth part is the conclusion and prospect of this article, pointing out that the current competitive games must realize the persification of the profit model, in order to maintain a stable competitiveness in the market。

关键词：竞技类网络游戏； 英雄联盟； 盈利模式

Keyword: competitive online games；  League of Legends；  profit model

目    录

1  引言 1

1。1研究背景与意义 1

1。2国内外研究情况 3

1。2。1国内研究源Y于U优I尔O论P文W网wwW.yOueRw.com 原文+QQ75201-8766 情况 3

1。2。2国外研究情况 4