This article is pided into six chapters, chapter specifically layout is as follows: the first chapter is introduction, mainly includes the research background, the three big problems of the development of Aksu electricity providers; Development present situation, the present development of Aksu's electricity; Research significance, in view of the present development status of Aksu electricity and dilemmas of solution; As well as the main research contents and research methods of this article; Chapter 2 for definition and theoretical basis, mainly covers the concept of electronic commerce, the rural electronic commerce the difference between two concepts, and the theoretical basis, the two-sided market theory, and sets forth the specific network marketing theory; The third chapter for the electronic commerce development present situation in Aksu and the main difficulties faced, mainly in Aksu, for example, several big constraints is presented。 The fourth chapter from three big aspects to put forward countermeasures and Suggestions to promote the development of Aksu rural electronic commerce; Chapter vi for the conclusion, on the basis of summarizing the full text, sort out the text conclusion。

In this paper, the following conclusions

   First, the development of Aksu rural electronic commerce has been preliminary, 2 as of December 2015, in Taobao, Tmall platform, merchants have 4 m in the store, year-on-year growth of 13% in 2014。 Among them, the seller's credit rating in a crown and above the shops there are 385 (the data through June 2015), 80% of whom are involved in Aksu agriculture and special products。 These electricity enterprises preliminary hold up the development of Aksu electricity system, become the main force of Aksu electricity development。

   Second, the electronic commerce development in Aksu is a success, but across the country is still in a relatively backward status, the following main problems: lack of electricity development must operations, photography, art, the light of the service professional talents; Product standardization is not perfect, the product in the upward to show and sell to buyer products not up to par, most products for the local original reputation capital, unable to make a real electric business brand of agricultural products; The lagged development of logistics, temporarily no one really resources to plan as a whole。

Third, this paper argues that farmers in Aksu specialty problems encountered by the electronic commerce development, directly from the lack of development mode, so you need to these three questions pertinent to take action。 This paper from the perspective of the government, the seller point of view, four aspects of industry association, the Aksu electricity development pattern has carried on the comprehensive design。

Keyword: Aksu electricity; Internet + agricultural products; Electric businessman only training; Supply chain; Logistics warehousing;

目    录

第1章  绪论 1

1。1研究背景 1

1。2研究意义 1

1。2。1 理论意义 1

1。2。2 实践源Q于W优E尔A论S文R网wwW.yOueRw.com 原文+QQ75201,8766 意义 2

1。3 文献综述 2

1。3。1 国外研究综述 2

1。3。2 国内研究综述 2

1。3。3 总结 3

1。4 主要研究内容与研究方法 3

1。4。1 主要研究内容 3

1。4。2 研究方法