摘要：山地旅游成为21世纪人们的旅游消费热潮，提供了集观光、科普、娱乐、疗养、健身、体验刺激的消费空间，以其理念新颖、方式多样、内容丰富、形式时尚等特点，为消费者带来了全新的消费观念。贵州优良的山地旅游环境和少数民族文化，具备建设山地旅游目的地的条件，应在充分认识山地旅游的基础上开发山地旅游产品，率先树立旅游目的地发展山地旅游的品牌，在新一轮关于旅游产业的结构提升中争取领先地位。发展山地旅游，贵州资源丰富，优势突出，但也存在一些威胁和劣势。本文对贵州发展山地旅游的条件作了分析，并对贵州发展山地旅游进行了SWOT分析。在此基础上，设计了几类旅游产品，根据自己分析的结果和产品设计的内容的实施提出自己的对策、建议，旨在促进贵州山地旅游的发展。92160

毕业论文关键词：特色山地旅游，旅游产品，设计

Abstract：Mountain tourism has become more and more popular in the 21st century, which has the characters of innovative ideas, perse and fashion ways, rich content, it has brought consumers a new concept of consumption and provided a wide range of leisure, entertainment, fitness and exciting experience 。The excellent mountain environment and minority culture in Guizhou province are the conditions for the construction of mountain tourism。 We should develop mountain tourism products on the basis of fully understand of mountain tourism, and establish a brand of mountain tourism destination firstly, and then upgrade for the leading position in the new round of tourism industry structure。 Guizhou is rich in resources and has advantages in the development of mountain tourism, but there are some threats and disadvantages。 This paper analyzes the conditions for the development of mountain tourism in Guizhou and analyzes the development of mountain tourism in Guizhou。 Then on the base of these, several types of tourism products are designed, and the countermeasures and suggestions are proposed according to the results of analysis and the content of product design to promote the development of Guizhou mountain tourism。

Keywords：Features mountain tourism，tourism product，design

目录

1 前言 7

2 贵州省发展山地旅游条件源G于J优L尔V论N文M网WwW.youeRw.com 原文+QQ75201`8766 分析 8

2。1 资源条件 8

2。2 客源市场分析 9

2。3 交通区位条件 10

3 贵州省发展山地旅游的SWOT分析 10

3。1 贵州省发展山地旅游的劣势（Weakness）分析 10

3。2 贵州省发展山地旅游的机遇（Opportunity）分析 11

3。3 贵州省发展山地旅游的威胁（Threats）分析 11

4 特色化山地旅游产品设计的类型及内容 13

4。1 山地观光型旅游产品 13

4。2 山地科普教育型旅游产品 14

4。3 山地体验型旅游产品 14

4。4 山地疗养度假型旅游产品 15

4。5 山地休闲运动型旅游产品 15

4。6 山地文化型旅游产品 16

4。7 美食、购物型旅游产品 17

5 设计内容实施的手段及建议