中国国航的航空物流业务经营策略与前景分析
毕业论文关键词: 中国国航；航空物流；物流
Analysis of the aviation logistics business strategies and the prospect of Air China
Abstract：
With the rapid economic development of China, the Chinese aviation logistics industry has entered a rapid development era. At present, foreign air logistics companies are entering China, which makes the logistics industry of China facing fierce competition. The aviation logistics industry of Air China in China should face many foreign competitors. How to develop it in the future becomes an important research subject. Air China should grasp the future development direction of China's air logistics industry accurately.They should not only figure out how to avoid their lack of strategies, but also develop in line with market development and customers’ demand of Air China's aviation logistics business development strategies. And above all, they must understand and master the development history, the present situation and the development trend of China and the global aviation logistics industry. Therefore, the first part of this paper describes the research purposes, significance and status of China aviation logistics industry. The second part introduces the development of domestic and foreign aviation logistics industry. The third part introduces the current situation of Air China, and analyzes the strategy of Air China logistics operation. The fourth part analyzes the aviation logistics foreground of Air China. The fifth part discusses the future development strategy of Air China and its important counter measures. The sixth part is the conclusion and suggestion.
Keywords: Chinese International Airlines; aviation logistics; logistics
目 录
前 言 1
一、研究综述 2
（一）研究目的和意义 2
（二）研究现状 2
二、国内外航空物流业的发展 4
（一）国内航空物流行业发展格局 4
1、航空物流的概念 4
2、航空物流行业的发展与前景 4
3、航空物流行业竞争格局和发展趋势 5
（二）国外航空物流行业发展格局 8
三、国航的航空物流业务经营策略 10
（一）国航的简介及现状 10
1、国航的简介 10
2、中国历史最长的常旅客计划 10
3、国航的一体化运营 10
（二）国航营销策略 11
1、大客户营销策略 11
2、价格营销策略 12
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