摘要资源能源的短缺与环境的日益恶化，使得新能源汽车成为汽车市场未来发展的必然方向。目前中国新能源汽车发展已初具规模，近两年产销量激增、跨行业投资经营逐步出现、汽车企业创新厚积薄发及财政补贴逐渐出现退坡等。本文主要针对新能源汽车产业存在的问题，提出提高自主创新能力、加快基础设施建设、丰富新能源汽车相关保险产品及完善政策服务等符合实际情况的发展策略与方案，以促进我国新能源汽车产业长远健康发展。86582

毕业论文关键词：新能源汽车；科技创新；幼稚产业；推广模式

Analysis of development situation and strategy of new energy vehicles industry in China

Abstract The shortage of energy resources and environment are becoming terrible, which makes the new energy vehicles becoming the inevitable direction of automobile market in the future。 In recent two years, production has a surge, cross-industry investment gradually appeared, automobile enterprises in innovation has well-grounded and fiscal subsidies gradually appear。 In this paper, we mainly aim at the problems of new energy car industry, and put forward some suggestions, such as improve the independent innovation ability, speed up the construction of infrastructure, rich related insurance products of new energy vehicles and perfect service policy in line with the actual situation of development strategy and plan, so as to promote long-term healthy development of new energy vehicles industry in China。

Keywords: New energy vehicles; Science and technology innovation; Infant industries; Marketing model

目  录

0引言 1

1相关理论 2

1。1幼稚产业保护理论 2

1。2市场失灵理论 2

1。3国际竞争理论 3

2 我国新能源汽车产业发展现状分析 4

2。1国际新能源汽车产业的发展现状 4

2。2我国新能源汽车产业发展现状 5

3 我国新能源汽车产业发展中存在的问题分析 9

3。1新能源汽车产业创新能力低 9

3。2消费者缺乏对新能源汽车的认识 9

3。3新能源汽车商业推广模式不足 10

3。4相关配套设施严重缺乏及需求资金不到位 11

3。5新能源汽车产业政策扶持不到位 11

3。6新能源汽车保险产品发展不到位 12

4我国新能源汽车产业发展的相关策略 13

4。1推进新能源汽车与互联网的融合及技术创新 13

4。2提高民众对新能源汽车市场的认可度 13

4。3不断完善商业推广模式 14

4。4多元化投资加快相关配套设施的建设 14

4。5完善相关的政策支持 16

4。6制定并不断完善新能源汽车保险相关政策 17

结  论 19

致  谢 20

参考文献 21

附  录 22

我国能源汽车产业发展现状及策略分析