摘要：“建设优秀传统文化传承体系，弘扬中华优秀传统文化”是党的十八大提出的重要任务，总也不断提出“中华优秀传统文化是我们深厚的文化软实力”。传播中华传统文化受到各界的广泛关注，电视综艺节目也一改往日常态，不再是单纯娱乐，加入了中华传统文化元素，把中华传统文化和优秀传统文化精神继承与弘扬出去。河北电视台《中华好诗词》是一档大型的原创电视综艺节目，节目通过传播中华传统文化，弘扬中华传统文化精神进行创新与发展，使其他综艺节目借鉴其创新经验，从而开拓电视综艺节目新的发展之路，使电视综艺节目得以重生，蓬勃发展，把最具特色的中华传统文化传播至全世界，形成具有中国特色的电视综艺节目体系。93936

毕业论文关键词：电视综艺节目，传统文化，《中华好诗词》，继承与弘扬，得与失,传统文化精神

Abstract："Construction of the excellent traditional culture inheritance system, to carry forward Chinese excellent traditional culture" is put forward by the party's eighteen big important tasks。Xi jin ping, general secretary has proposed "Chinese excellent traditional culture is our profound cultural soft power"。Spread the Chinese traditional culture received extensive attention from all walks of life, is also a variety show on TV has changed the norm, is no longer a pure entertainment, joined the elements of Chinese traditional culture, the Chinese excellent traditional culture and traditional culture inherit and carry forward the spirit。Hebei TV station, "the Chinese good poetry" is a large original TV variety show, show by spreading the Chinese traditional culture, carry forward the Chinese traditional culture spirit of innovation and development。In addition make other variety shows using the experience of its innovation and open up a new developing road, then rebirth and flourish。 Spread the most characteristic of Chinese traditional culture to the world,form a television variety show system with Chinese characteristics。

Keywords：TV variety show,traditional culture,<Chinese good poetry>,inherit and carry forward,gain and loss,traditional cultural spirit

目   录

一、前言 4

二、文献综述 5

三、电视综艺节目概述 5

（一）电视综艺节目的界定 5

（二）文化类电视综艺节目的界定 6

（三）《中华好诗词》节目的概述 6

四、电视综艺节目传播中华传统文化的得与失 7

（一）寓教于乐传播中华传统文化 7

（二）过度娱乐忽视传统文化传播 8

五、《中华好诗词》的创新探索与实践 8

（一）诗词文化新颖，节目形式丰富 9

（二）全媒体传播宣传，传统文化深入人心10

（三）弘扬传统文化，丰富内心世界10

六、电视综艺节目传播中华传统文化的主要策略11

（一）节目创新弘扬传统文化11

（二）文化互动传播与推广12

（三）寻求传统文化情感共鸣12

（四）打造传统文化特色原创节目13

结论15

参考文献16

致谢17