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Along with the development of Chinese economy, study abroad has been very common which lead to various overseas purchasing in Qzone or Wechat moments. Japanese cosmetics with good quality, popular Korean brands and all kinds of sports products without domestic sale become the first choice to buy.
Besides the procurement service, there are many agents help factory outlets. But whether the procurement service or domestic products sales, they are college students. They have used similar approaches to promotion and advertisement, some of which cannot effectively attract customers but will make trouble. Their marketing ability need to be improved.
1.3 Research Purpose and Meaning
The rapid development of mobile phones and mobile Internet to the students brings the agents new opportunities. But the market of campus agency is out-of-order. Many campus agents do not know how to really do their own marketing effectively.
SoLoMo brought people the shopping experience which is different from traditional shopping. The paper analyzes how to make SoLoMo as a better business model used in campus agency by understanding the situation of campus agents and students’ preference at JSNU.
The thesis will find out the effective sales methods of school campus agency and a meeting point of common usage of SoLoMo in campus agency, reducing costs and maximize benefits. It is instructive for college students start their own businesses as well as major companies to choose a more effective marketing strategy.
1.4 Research Questions
By comparing the advantages and disadvantages of various social software, analyzing college students acting related features, the essay will offer suggestions to campus agents, combined with SoLoMo marketing knowledge,
1.5 Research Methods
Firstly, the paper will research passages about SoLoMo, the campus agency, the campus market consumer behavior and psychology of college students through the way of literature research, making full understanding of the buying behavior of college students, the usage of marketing tools and the applications of SoLoMo in campus agency.