摘 要：21世纪，新媒体取得了飞速发展，网络剧就是在这个发展的大潮下应运而生的新事物。继电影、电视之后，网络剧充分利用网络平台的特点，成为了一种新的影视形式。网络剧的快速发展，除了顺应互联网发展的趋势，也是因为其具备电影、电视所没有的传播特性，成为越来越不可替代的一种影视形式。仅仅经过近十年的时间，网络剧已经逐渐从“草根一族”发展成为“正规军”，大量资金投入，优秀的剧作家、导演、演员也纷纷加入到网络剧的创作中，让网络剧逐渐发展成为与电影、电视相匹敌的第三种影视传播渠道和方式，并更受年轻一代的喜欢。 它花费更少的投入，可以很快完成制作并测量传播结果，且覆盖面很广，有网络的地方就可以看到网络剧，同事它也可以配合多种传播手段，实现传播最大化。 因此，研究网络剧的生产现状与问题，这对于推动我国网络剧创作和加速发展有重要的影响作用，并且还能推动网络剧整体产业化发展。93902

毕业论文关键词：网络剧，生产方式，传播，电视媒介

Abstract: In 21 Century, the new media has made rapid development, the new network drama is produced in the development of the tide。 Following the film, television, network drama to make full use of the characteristic of the network platform, has become a new kind of film form。 The rapid development of network drama, in addition to conform to the trend of development of the Internet, but also because of its with movies, TV propagation characteristics do not have, become a kind of film in the form of more and more irreplaceable。 Only after nearly ten years of time, network drama has been gradually from "grassroot" become the "regular army", a lot of capital investment, the outstanding playwright, director, actor have also joined the network drama Gen For, let network drama gradually become a film and television match third television communication channels and methods, and more love the young generation。 It costs less input, can be quickly completed and the measurement of the propagation results, and wide coverage, the network where you can see the network drama, it can also cooperate with colleagues in a variety of means of communication, to achieve communication maximization。 Therefore, the production status and problems of network drama, the network for the promotion of China's drama and accelerate the development of an important role, and can promote the network drama whole industrialization development。

Key word: Network drama, mode of production, communication, TV media

目  录

1 前言 4

2 网络剧概述 4

2。1 网络剧的定义 4

2。2 网络剧的产生 5

3 网络剧的内容特点 5

3。1 草根化、平民化 5

3。2 碎片化、快餐化 6

3。3 紧跟社会热点 6

4 国产网络剧的发展 6

4。1 中国网络剧行业发展现状 7

4。2 万合天宜网络剧的生产创新 8

5 网络剧的发展中需要注意的问题 9

5。1 让题材多元化，照顾到各个社会群体 9

5。2 做好资源整合，建立有序的市场秩序 9

5。3 规范审查制度，提高自身质量 9