摘要：本文就爱马仕专卖店展示设计的相关问题进行探讨，力求打造摩登、人性化及个性化的顶级专卖店。

随着现代城市经济的快速发展和商业竞争的逐渐扩大，以及人们消费水平的增长，导致了奢侈品需求的增长，奢侈品消费层面也在不断扩大，导致越来越多的现代商务企业应该是商业模式。奢侈专卖店展示显示为豪华终端消费口，需要使用到商业展示设计，更好地体现了橱窗其代表性，独特性，等特点的商业展示空间，更接近各层次的消费者和产品的距离，这也将是我们会考虑的关键。

我的设计方案通过创建新的方式来展示产品，同时整合互动时刻，挑战消费者的观点。 采用收集的补充色调，可以让我们用色彩提升结构，同时留下大量的白色，展现Hermes品牌的独特格调和配饰。通过弯曲线条和切口，将传统的配件展示重新设计成新的组合，使产品成为独特的展示空间。70220

毕业论文关键字：展示设计、Hermes、奢侈品牌、专卖店

Hermes store design

Abstract: This article on the Hermes store display design related issues to explore, and strive to create modern, personalized and personalized top stores.

With the rapid development of urban economy and the gradual expansion of commercial competition, the growth of people's consumption level, leading to the growth of luxury demand, luxury consumption is also expanding, leading to more and more modern business enterprises should be business model. The store show is a luxury terminal consumer mouth, need to use the commercial display design, better reflect its representative, unique, cultural and other characteristics of the commercial space, closer to the level of consumer and product distance, which will be the key We will consider.

My design program presents a new way to showcase the product, while integrating the interactive moments to challenge the consumer's point of view. The collection of complementary tones allows us to use color to enhance the structure while leaving a lot of white, showing Hermes silk and accessories. By bending lines and cuts, the traditional fitting display is redesigned as a new combination, making the product its own sculpture.

Keywords: display design, Hermes , brand, store 

目录

上海应用技术大学 1

摘要 2

一、绪论 4

（一）研究的目的与意义 4

（二）国内外顶级奢侈品专卖店的背景以及发展情况 4

（三）论文采用的研究方法与手段 4

（四）调研小结 4

（五）设计的步骤 4

二、专卖店设计表现形式调研 4

（一）国内的专卖店调研 5

（二）国外的专卖店调研 6

三、Hermes专卖店设计方案介绍 8

（一）概念的策划 8

（二）设计的定位 9

（三）设计的构想 9

四、策划方案 10

（一）功能布局 10

（二）流线图 10

（三）专卖店的设计说明 11

五、总结与未来展望 15