A Questionnaire of Customer Loyalty on Cross-border Online Retailing

Thanks for helping us to complete this questionnaire。 All the information will be only used in students’ dissertation。 Your information will be of great value to us and of course will be kept strictly confidential。 Thanks again for your cooperation!85189

1。 Your gender：

□Female               □Male

2。 Your age:

□<18          □18- 25          □25-35           □35-45       □+ 45

3。 Which websites do you often have shopping? (Multiple Choices)

□Amazon     □eBay      □AliExpress      □Wish      □Lightinthebox

□Other_____________

4。 The products you bought online were always of high quality and could match the description or picture showed on page。

□strongly disagree  □disagree  □neutral  □agree  □strongly agree

5。 You often visit the online store which has a wealth of products。

□strongly disagree  □disagree  □neutral  □agree  □strongly agree

6。 The price offered by the online retailer is reasonable。

□strongly disagree  □disagree  □neutral  □agree  □strongly agree

7。 The products or online stores you chose usually have their own brand。

□strongly disagree  □disagree  □neutral  □agree  □strongly agree

8。 Is the reputation of the online store an important factor for you to continue to shop in the same store?

□strongly disagree  □disagree  □neutral  □agree  □strongly agree

9。 The online store you usually shop always provides rich information about commodities on the detail page。

□strongly disagree  □disagree  □neutral  □agree  □strongly agree

10。 The online retailers always promptly and professionally respond to your inquiry。

□strongly disagree  □disagree  □neutral  □agree  □strongly agree

11。 According to your online shopping experience, are you satisfied with the after-sale service, especially the return and exchange service?

□strongly disagree  □disagree  □neutral  □agree  □strongly agree

12。 According to your online shopping experience, are you satisfied with the speed of logistics distribution?

□strongly disagree  □disagree  □neutral  □agree  □strongly agree

13。 When you receive the products you bought online, the packaging were always in good conditions。

□strongly disagree  □disagree  □neutral  □agree  □strongly agree

14。 Would you give up the accumulated points and membership discount, to find other online retail store to shop?

□strongly disagree  □disagree  □neutral  □agree  □strongly agree

15。 It will take you time and energy to select a new online store to shop。

□strongly disagree  □disagree  □neutral  □agree  □strongly agree

16。 You would like to repeat the purchase of similar products in the same online retail store。

□strongly disagree  □disagree  □neutral  □agree  □strongly agree

17。 You would like to try buying other products in the same online retail store。

□strongly disagree  □disagree  □neutral  □agree  □strongly agree

18。 You would like to recommend your friends the online retail store you often visit。 跨境网上零售顾客忠诚度调查问卷英文版:http://www.youerw.com/fanwen/lunwen_196607.html