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企业的社会责任英文文献和中文翻译(2)

时间:2018-04-13 15:32来源:毕业论文
CSR in the social issues in management field. Due to the acceptance and impact of Carrolls CSR contributions, it may be appropriate to re-examine his model to determine whether it can be modified or i


CSR  in the social  issues in management  field. Due to the acceptance  and  impact
of Carroll's  CSR  contributions,  it may  be appropriate  to re-examine  his model  to
determine  whether  it can  be modified  or  improved  or  if there  is a possible  alterna-
tive approach  to conceptualizing  corporate  social responsibility.
In a quest  to propose  an alternative  approach  to CSR  that  strives  to augment
and  amend  the Carroll  model,  the  following paper  will consist of four  parts:  (1)
a brief  discussion  of some  issues or  limitations  of Carroll's  model;  (2) a presen-
tation  of the new alternative  model, the "Three-Domain  Model of CSR";  (3) a
discussion of the limitations  of the new model; and  (4) future  teaching  and  re-
search  implications  of the new model. Three  issues with  respect  to  the Carroll  model  are  identified  and  discussed  as
they are  items upon which  the proposed  three-domain  model  proposes  changes.
The three  issues include: (1) the use of a pyramid  to depict the relationships
among  the  four  components  of the model;  (2) the  role of philanthropy  as a sepa-
rate  component  in the model;  and  (3) the  incomplete  theoretical  development  of
the economic, legal, and  ethical domains.
Use of a Pyramid Framework
Although  there  is considerable  value  in Carroll's  four-part  model, his use of
a pyramid  framework  to depict  his CSR domains  may be confusing  or  inappro-
priate  for some applications.  First,  to some, the pyramid  framework  suggests a
hierarchy  of CSR domains. One may be led to conclude  that  the domain  at  the
top  of the  pyramid,  philanthropic  responsibilities,  is the most  important  or  highly
valued domain,  that should be strived  for by all corporations,  while the eco-
nomic domain  at the base of the pyramid  is the least valued CSR domain.  For
example, Reidenbach  and  Robin  (1991: 274) use a pyramid  to depict  their  con-
ceptual model of corporate  moral  development,  and  suggest  that  the top of the
pyramid  represents  the highest or most advanced  stage of moral  development
(i.e., the "ethical"  corporation),  while the base of the pyramid  portrays  the  low-
est or least advanced  stage (i.e., the "amoral"  corporation).  This is clearly not
the  perspective  of the  pyramid's  rankings  of CSR  priorities  that  Carroll  intended,
since he stipulates  that  the economic  and  legal domains  are  the most  fundamen-
tal while philanthropic  responsibilities  are considered  less  important  than  the
other  three domains  (1991: 42). However,  the pyramid  framework  could lead
one to misunderstand  the priorities  of the four CSR domains.
Second,  a pyramid  framework  cannot  fully capture  the overlapping  nature  of
the CSR  domains,  a disadvantage  recognized  by Carroll  (1993: 34). Such mutu- 企业的社会责任英文文献和中文翻译(2):http://www.youerw.com/fanyi/lunwen_13151.html
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