problems  that  require  total  cooperations  between  government,  E-Commerce  developers,
businessmen,  and  consumers.  The  advantages  of  the  technology  applied  in  the  form  of
innovation  in small medium enterprises are  its flexibility, dynamic and responsive. But  there
are also disadvantages related to cost and the source of its own technology. This condition is
the cause of problems within the company. But the problems arouse depend on the level of the
company  Thomas  ,  Miller,  Murphy  (2011  ).  Currently,  the  government  appealed  that
technology  is  used  as  a  way  to  deliver  the  company  on  a  higher  level  of  competition,
especially when  it  can  be  implemented  on  small  enterprises  (Thomas, Miller  and Murphy,
2011).  Small  business  because  of  their  lack  resource  and  crucially  the  time  and  expertise
available  to  larger business. According  to Thomas, Miler and Murphy  (2011:6)  the adoption
of  more  basic  technological  innovation  are  used  to  improved  existing  business  practise.
Critical  to whether  small business  technology adoption  is evolutionary or  revolutionary will
be  down  to  how  they  manage  inward  technology  transfer.By  using  the  technology,
information can spread very fast. The  implementation varies depend on  the  type of  industry.
After  realizing  that  the  technology  is  very  important,  especially  in  small  and  medium
enterprises,  the  consequence  is  using  the  technology  as  a  base  in  every  operation.  So  the
socialization of technology for small and medium enterprises must be very intense, given that
initially  the  company may be very  simple  and not using  advanced  technology. Technology-
based small medium enterprises will condition suppliers and consumers to use the technology,
too. Currently, technology can make the transfer process with various parties easier, especially
in communication with various parties. Besides, it is easier to control the process undertaken
by the company (Thomas et. al, 2011 ). The good implementation of technology by company
that  is  used  for  communication  can  be  done  formally  or  informally,  depending  on  the
relationship among parties. The better technology means the better relationship among parties
particularly suppliers, distributors, and consumers.The study conducted by Waczuch, Braven
and Lundgreen,  (2000) on small enterprises  in  the Netherlands  reveals  that small enterprises
adopting  the  internet,  have  different  access  speed  comparing  to  other  parties,  particularly
bigger  companies. Sometimes,  the differences of  technology basis used by  these  enterprises
and  their partners  cause difficulties. A number of  small  companies  in  the Netherlands  feels
that  they  are  greatly  helped  in  various  things  by  internet.  For  example,  they  are  able  to
perform benchmarking by viewing the performance of their competitors, exchange inter office 电子商务营销模式英文文献和中文翻译(3):http://www.youerw.com/fanyi/lunwen_13374.html