Commerce  infrastructure,  skill  and  capabilities,  as  well  as  the  enterpreneurs  ability  in
implementing E-Commerce  strategy  and  the  investation  cost  included  in  developing E-
Commerce  strategy.  According  to  Wu,  Zhang,  Xing,  Dai  and  Du  (2007),  China’s
economy  continues  to  grow  rapidly  over  the  last  decade. China  has  had  to  develop  its
service  sector  if China wants  to  sustain  this  growth.  E-Commerce  adoption  in China’s
service industries are still lacking and are limited. So far they found that most of China’s
service small and medium enterprises are still at the early stage of adopting E-Commerce.
There  is  an  obvious  E-Commerce  pide  between  eastern  China  and Western  China.
Cloete, Courtney and Fintz (2002) also support this study. They conducted a study about
small medium  enterprises  in Cape Town South Africa  that  adopts E-Commerce  for  the
benefits of the companies. And it is closely related with this study which is conducted in
Cimahi City. Cloete  et.  al  (2002)  argue  that E-Commerce  used  by  small  enterprises  in
Cape Town gives a lot of improvement for the smal medium enterprises. They also realize
that E-Commerce is very beneficial, but not all small enterprises adopt E-Commerce. It is
because of the general obstacles faced by these small medium enterprises. The enterprisesthat are able to implement E-Commerce could compete with big companies. E-Commerce
implemented by small enterprises use the tools which enable the users to operate it easily.
Based on  studies of Moodley  (2002) and Waczuch, Braven and Lundgreen  (2000),  it  is
said that there are a number of factors for E-Commerce to be adopted by the consumers. It
their  studies, Cloete  et.  al  argue  that  factors  affecting  consumers  to  adopt E-Commerce
are  owner’s  characteristic,  organizational  characteristics  and  contextual  characteristics.
Owner and organization of companies who are very aware of technology tend to success.
In  addition, Pflughoeft, Ramamurthy, Soofi, Ardekani  and Zahedi  (2003)  support  other
study about  the benefits of  information  technology  to  small business where  the  study  is
conducted  in United State. The study  result proves  that Web use  is very useful  for  their
businesses, such as the email that could connected with E-Commerce including financial
transaction. Other potentions used from the Web are the ability to communicate internally
and  externally,  share  data,  seek  information  about  customers,  suppliers  and  competors,
and provide customer service and vendor support.
Other  study  supporting  this  study  of  E-Commerce  is  the  one  conducted  by  Daniel,
Wilson dan Myers (2002) who argues that some small enterprises in the United Kingdom
adopt internet and E-Commerce to facilitate easiness for companies, suppliers, consumers
and  employees.  This  utilization  of  internet  is  used  optimally  by  parties  related  to  the
company, including online ordering and paying. This condition is relatively diffrent from
what  happens  in  Thailand,  which  belongs  to  developing  country.  Although  small 电子商务营销模式英文文献和中文翻译(5):http://www.youerw.com/fanyi/lunwen_13374.html