华为手机出口现状及策略研究+SWOT分析

摘要：随着经济全球化和移动互联网的不断发展，智能手机行业发展迅猛。智能手机产业已经成为现代制造业和科技创新产业的重要组成部分，目前正处于快速发展的阶段，很多国家的企业对于智能手机的研发投资也在逐步加大。本文在借鉴国内外智能手机产业发展经验以及理性思考华为手机出口发展现状的基础上，使用SWOT分析方法，通过运用企业核心竞争力、多元化战略、战略管理等专业理论知识，全面地对华为手机出口发展现状的优势和劣势、机会和威胁等进行分析，并以战略对策研究分析为切入点，提出加大研发投入、继续保持创新性、注重品牌营销和体验营销、因地制宜，本土化服务客户等战略对策，厘清华为智能手机出口趋势，提升华为智能手机的品牌效应和出口竞争力。77523

关键词：华为智能手机；SWOT分析；出口竞争力

HUAWEI Mobile Phone Export Situation And Strategy Research

Abstract:With the economic globalization and the continuous development of mobile Internet, the smart phone industry is developing rapidly。 Intelligent mobile phone industry has become an important part of the modern manufacturing industry and the innovation of science and technology industry, has entered a stage of rapid development 。 In various countries, businesses of all sizes for intelligent mobile phone R & D investment is also gradually increasing。 Learning from the development experience of domestic and foreign intelligence mobile phone industry and the rational thinking of the current HUAWEI mobile phone export based on the current status of the use of SWOT analysis, through the use of the core competitiveness of enterprises, persification strategy, strategic management and other professional theoretical knowledge, comparing the situation of overall exports to HUAWEI mobile phone development strengths and weaknesses, opportunities and threats of analysis and Study on strategy analysis as a starting point, put forward the function of integrated and efficient customer personalized service industry competition, strategic countermeasures。 Clear the export trend of HUAWEI intelligent mobile phone industry,enhance the competitiveness of HUAWEI smart phone industry exports and business value。

Keywords: HUAWEI smart phone； SWOT analytic； export competitiveness

一、绪论 1

(一) 研究背景和意义 1

1、研究背景 1

2、研究意义 2

(二) 研究内容和方法 2

1、研究内容 2

2、研究方法 2

二、相关理论与文献综述 4

(一) 相关理论 4

1、战略管理理论 4

2、 SWOT理论 4

(二) 文献综述 5

1、借鉴学习先进国家和地区的优秀经验来指导本国智能手机的发展 5

2、分析国内现状和发展趋势为切入点 6

3、以总结我国智能手机的发展经验和教训为切入点 7

三、华为手机出口现状分析 8

(一) 华为概况 8

1、产品和服务 8

2、华为全球运营 8

3、华为三大核心业务华为手机出口现状及策略研究+SWOT分析:http://www.youerw.com/jingji/lunwen_89098.html