会展对不同资产规模企业的作用分析
时间:2018-04-14 11:01 来源:毕业论文 作者:毕业论文 点击:次
| 摘要：通过对展会现场参展企业认为展会对企业开拓市场、改进政府关系、增强与中介的联系、加增强技术交流、提高经济效益这五个方面作用的不同看法和评价，以企业的规模来细分，分析比较会展对不同资产规模企业的作用。其中，中小型企业认为会展能带给他们的经济效益是最重要的，他们既看中展会所带来的经济效益，也意识到了会展对增强企业与中介联系的重要性，渐渐开始希望通过展会来增强对行业协会的了解，以此建立的中介关系也将对今后市场份额增加起到一定作用。而对大型企业来说，会展对他们技术交流上的以及增强与中介的联系的作用日趋明显，但是在改进与政府的联系上却还没有特别大的影响。展会所能带来的经济效益已经不是他们放在首位考虑的因素了，他们更加注重会展能为他们增强与中介的联系以及加强技术上的交流所带来的重要作用。在课题研究中，采用调查问卷的方法，分析数据，总结出会展对各个规模企业的不同作用，希望为企业在今后参展时提供一定的参考依据。21187 毕业论文关键词： 会展；资产规模；作用 The Analysis of the various impact of exhibition to different assets of enterprises Abstract：By the expo exhibitors thought the exhibition to the enterprise develops the market, improve government relations, strengthen links with the mediation, strengthen technology communication, improve the economic benefit that different views and evaluation of the role of five aspects, with the scale of the enterprise to classify, analysis and comparison of convention and exhibition of different assets scale enterprises. Among them, the small and medium-sized enterprises think that the most important thing is that exhibition will bring them economic benefit ; they take a fancy to show both the economic benefits, but also have been aware of the convention to enhance the importance of the enterprise and the intermediary link.Gradually,they began to hope that they can enhance understanding of the industry association through the exhibition , and the establish of the mediation relationship will also play a role in increasing the market share in the future . And for large companies, conference and exhibition on their technical exchanges and making closer ties with the mediation's role has become increasingly obvious, but improving relations with the government has not such particular impact. The economic benefits of the exhibition have already not been their first consideration, they pay more attention to improve links with the government ,and strengthen the connection with the mediation and the technological exchanges which can bring important influences to them according the exhibitions.In this research, we used the method of questionnaire, and analyzed the data, summed up the effect of the exhibition to different scale enterprises. I hope that it can provide certain reference basis to them when they decide to attend the exhibitions in the future. Key words: Exhibitions, asset, impact 目录 引言 1 一、概述 1 （一）课题研究的背景和意义 1 1.课题的研究背景 1 2.课题的研究意义 2 （二）课题研究的现状和发展趋势 3 1.课题的研究现状 3 2.课题的发展趋势 4 二、会展对不同资产规模企业作用的调查问卷分析 4 （一）调查方法 4 （二）样本分布 5 （三）分析报告 5 1. 会展对企业开拓市场的帮助 5 (责任编辑：qin) |