论汽车展览会的现状和发展趋势
时间:2018-05-23 11:38 来源:毕业论文 作者:毕业论文 点击:次
| 摘要：随着时代的飞速发展，汽车似乎已经成为人们生活工作中必不可少的交通工具，汽车工业的发展也是极速前进着，随之而来的汽车展览也成为了会展业不可忽视的一大巨头。进口车，国产车，乘用车，商务车等不同种类的汽车应运而生，因而汽车生产商便需要一个平台去展示自己汽车的特点与优势，于是，铺天盖地的车展便向我们涌来，成为了时下流行的趋势。各种各样棘手的问题伴随着汽车的出现也同时出现了。首先是空气污染的日趋严重化，汽车尾气成为了其中一大凶手，汽车制造商不免面临重大的考验。其次，现在车展上模特话题已经热的不能再热了，有的媒体甚至抛出“卖肉还是卖车？”这样犀利又一针见血的问题。此外，车展数量之多，种类之杂也是现在的一大问题，汽车制造商已经无法完全分辨车展的正规性以及权威性，这一问题无论是对于车企还是消费者，主办方都是需要深思的。23221 毕业论文关键词：车展；生存现状；趋势 Research on the current situation and trends of auto show Abstract: With the rapid development of the times , cars seem to have become essential to the life and transport tools , they also speed up the development of the automotive industry going forward , followed by automobile exhibition industry has become a giant. Imported cars, domestic cars , passenger cars , commercial cars , and many other cars come into being , then car manufacturers need a platform to show the characteristics and advantages of their cars . So amounts of auto shows come to us and become the popular and trend. But then a variety of issues appear with the development of cars. Firstly, the worsening of air pollution and vehicle exhaust have become two major killers, car manufacturers can not help but face significant challenges. Besides, the topic ‘model’ has longer been hot in auto shows, and some media even trotted out the " butcher or selling cars " this kind of sharp and incisive question. In addition, the large number and different kinds of auto shows are also big problems, car manufacturers can not fully distinguish between normality and authority show. Key words: Auto show Survival status Trend 1绪论 6 1.1 研究背景 6 1.2 研究目的 6 1.3 研究意义 6 针对现下社会趋势，国内外各大车展的现状，从而对未来车展的发展趋势和汽车行业的发展前景进行深入的探讨。为主办方更具主导作用和影响力，同其他车展区分体现自我特性从而提高知名度。去除花哨的展示形式，更专注于汽车本身。较为专业但不失人性化地引导观众充分体验车展；展商能够更好地发布最新研究成果和未来发展趋势，展示品牌概念并加以推广；观众能够以较为专业的角度去关注车展、参与车展，通过车展进一步了解汽车行业等等提供有力的理论依据，以此进一步改善国内外车展，从而为车展带来光辉的前景。2. 我国汽车展览会的生存现状 6 2.1 我国会展业的生存现状 8 2.2 我国车展的生存现状 8 2.2.1 费用高昂 9 2.2.2 车模吸睛 9 2.2.3 效益巨大 10 3. 国内外车展的现状以及发展趋势 11 3.1 国内外各大车展发展情况 11 3.1.1上海车展Shanghai International Automobile Industry Exhibition 11 3.1.2北京国际车展 Auto China 11 3.1.3德国法兰克福车展International Automobile Ausstellung 12 (责任编辑：qin) |