大学生消费习惯分析的二手物品交易平台的设计和实践_毕业论文

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大学生消费习惯分析的二手物品交易平台的设计和实践

摘要目前,随着大学生生活费用的提高,许多学生购买能力和消费意识不断加强,特别是一些高校的大学生,身边的杂物越堆越多,却怎么都丢不掉,不断地买新东西,怎么都停不了手,想把寝室收拾干净却迟迟不肯行动,;在此背景下,大学校园二手物品交易市场应运而生,二手物品的交易也随之成为当代大学生课余生活不可缺少的一部分。建立一个校园二手交易市场,不仅可以方便在校的学生,同时,也营造了勤俭节约、朴实生活的校园文化氛围,更锻炼了学生自主创业的能力、实践创新的能力,增强了学生的经济意识、生存意识。

针对这一现状,本文结合大学校园开学季和毕业季的实际情况,探讨了校园二手交易的发展现状、理论基础,根据用户的需求,基于微信平台搭建一个校园二手平台,提高校园二手物品的流通速率。并通过实践的形式以微信为背景下的二手物品交易平台的市场优势、和存在的问题进行分析。以大学生自主创业项目“二宝之家”为基础,通过理论加实践的模式希望探索出一套高校二手物品交易的标准化体系,将其复制到各高校,实现很好的连锁效应。89578

At present, with the improvement of college students' living expenses,many students purchasing power and consumer consciousness constantly strengthen, in particular, some college students in colleges and universities, the clutter around pile, the more is how all lost not to drop, constantly buy new things, what all can't stop, want to give our bedroom/dorm a clean but delaying action,; Under this background, the university campus second-hand goods trading market arises at the historic moment, second-hand goods trading has become an indispensable part of contemporary college students after school life。 To build a campus second-hand trading market, can not only facilitate students in school, at the same time, also built the campus culture of thrift, plain living atmosphere, more exercise the students' ability of self-employment, the practice innovation ability, enhances the economic consciousness, survival consciousness of students。

    In view of this situation , this paper combines the actual conditions of the campus back-to-school and graduation season, this paper discusses the campus second-hand trade development present situation, theoretical basis, according to the needs of users, based on WeChat platform to build a campus second-hand platform, improve the campus second-hand goods circulation rate。 And through the practice in the form of WeChat for second-hand goods trading platform under the background of market advantage, and the analysis of existing problems。 To college students' self-employment project "the second treasure house" as the foundation, by the pattern of theory and practice to explore a set of standardization system of second-hand goods trading at colleges and universities, copy it to the universities, the chain to achieve good effect。 

毕业论文关键词:大学校园; 二手物品; 微信平台

Key Words:The university campus;  Second-hand items;  WeChat platform 

目录

第一章 5

第一节:社会背景 5

第二节: 二手交易国外现状 6

第三节: 二手交易国内现状 6

第四节:市场分析 7

第五节:解决方案 8

第二章 9

第一节:平台设计思路 9

第二节:功能介绍 (责任编辑:qin)