新常态下句容草莓农产品营销战略+SWOT分析
时间:2019-05-10 21:46 来源:毕业论文 作者:毕业论文 点击:次
| 摘要：在当今社会的背景下，市场经济的状况不断向前迈进，农产品营销已经进入一个全新的阶段，随之而来的是消费者的需求变得更加多样，更体现品质。目前农业生产成果销售市场的重要特征已经变成以下几点：生产成果多过分集中在同一个地方，生产规模较大导致产品供大于求以及关于如何销售农产品，是否有更加新颖的办法来提高销售量。从现在开始以后的市场经济将会更加渗入生活每一个角落，这就让我们必须打起更高的精神，来应对日益激烈的竞争状况。国家三农政策要求确保农户利益，优化农业生产营销模式，这也是增加农户生产所得，提高其生活质量的主要办法。现今句容市的农产品营销已呈现出现代化的多式并存，但是也向前文所说，目前也显现出一些无法适应当前经济的不足之处，主要表现在销售的途径，方法和层次上面。所以，创新句容市的农产品营销刻不容缓，草莓营销作为句容特色农产品营销代表，将被作为例子在文中进行研究。 35274 毕业论文关键词：创新 农产品 营销 SWOT Marketing Strategies of Agricultural Products Based on New Normal-A Case Study of Jurong Abstract:In today's social, the condition of market economy continuously forge ahead, agricultural marketing has entered a new stage, followed by the demands of consumers become more perse, but also quality. Results of present agricultural production sales market has become the most important features in the following: production is more concentrated in the same place, too much larger lead to products supply, and about how to sell agricultural products, is there a more innovative ways to improve sales. From now on, after the market economy will be more penetrate into every corner of life, which makes higher spirit, we must play to cope with the increasingly fierce competition situation. National policy for agriculture, rural areas and farmers to ensure that the interests of farmers, optimize the marketing mode of agricultural production, which is to increase farmers income, improve their quality of life of the main methods. Jurong city today has presented the modernization of agricultural products marketing, but also forward said,now also showed some cannot adapt to the deficiency of the current economic, mainly in sales approach,method and level. So, it is very urgent to innovation of jurong city agricultural product marketing, marketing, as a representative of the characteristics of agricultural products marketing of jurong strawberry will be study as an example in the article. Key Words：Innovation agricultural products marketing SWOT 目录 一、绪论 1 （一）研究背景 1 （二）研究意义 2 （三）文献综述 3 （四）研究方法 5 （五）本文的创新点 5 二、 相关理论基础 5 （一）市场营销理论 6 （二）消费者行为理论 7 三、新常态下农产品的营销模式分析 8 （一）农民专业合作社的营销模式 8 （二）电子信息平台的营销模式 9 （三）区域农产品的品牌营销模式 11 四、句容草莓营销的SWOT分析 12 （一）优势分析 13 （二）劣势分析： 14 （三）机遇分析： 15 （四）威胁分析： 15 五 句容草莓营销战略 16 （一）营销战略的比较 16 （二）营销战略的生成 17 （三）营销战略的选择 18 (责任编辑：qin) |