外贸公司的竞争环境以及应对策略
时间:2019-06-08 07:58 来源:毕业论文 作者:毕业论文 点击:次
| 摘要：外贸公司(Foreign Trading Company)是指有对外贸易经营资格的贸易公司，它的业务往来重点在国外，通过市场的调研，把国外商品进口到国内来销售，或者收购国内商品销售到国外，从中赚取差价。进入21世纪，随着我国日益融入世界经济，以国际贸易活动、国际投资活动和国际金融活动等为核心内容的国际商务活动在广度和深度上日益增多，为了更有效地从事国际商务活动，就需要深入全面地认识、理解、把握和驾驭国际商务环境。在多变的环境下，外贸公司应该尽快融入其中，发挥主动性，找准方向，适时地作出战略改变，以求不断发展。本文从多个角度阐述外贸竞争环境以及企业应采取的合理策略。36051 毕业论文关键词：外贸公司 竞争环境 应对策略 The reasonable strategies to the competitive environment of foreign trade company Abstract: Foreign trade company refers to trading company which has qualify for the foreign trade business, Its business focus on abroad, imported the foreign goods to domestic to sale through market research, or buy domestic goods and sale abroad to make a difference. Entering the 21st century, with China's integration into the world economy increasingly, International business activities in international trade, international investment activities and financial activities as the core content are increasing on the breadth and depth, In order to more effectively engage in international business activities, they need to know, understand, grasp and in-depth comprehensive harness of international business environment. Under the changeable environment, the foreign trade companies should be blended among them as soon as possible, and be initiative to find direction, make strategic change timely for continuous development. In this paper, from various angles to state the competitive environment of foreign trade and the reasonable strategies enterprises should adopt . Key Words：Foreign trade company The competitive environment The reasonable strategies 目录 一、绪论 - 2 - （一）背景与意义 - 2 - （二）国内外相关研究 - 3 - 二、外贸公司竞争环境概况 - 5 - （一） 竞争环境分析 - 5 - 1. 我国加入WTO - 5 - 2. 反倾销 - 6 - 3. 经济全球化 - 7 - 4. 金融危机 - 9 - 5. 电子商务时代 - 10 - （二）竞争环境的产生因素 - 11 - 1. 加入世贸组织的原因 - 11 - 2. 中国遭受反倾销的原因 - 11 - 3. 经济全球化的原因 - 12 - 4. 金融危机的原因 - 12 - 5. 电子商务产生的原因 - 13 - （三） 不同竞争环境的利弊 - 13 - 1. 我国入世的影响 - 13 - 2. 反倾销对我国的影响 - 14 - 3. 经济全球化的影响 - 14 - 4. 金融危机的影响 - 15 - 5. 电子商务的影响 - 16 - 四、外贸公司针对不同环境的应对策略 - 16 - 1. 转变陈旧的经营理念 - 16 - 2. 加强管理企业内部结构，防范反倾销风险 - 17 - 3. 对外投资发展跨国企业 - 17 - 4. 全程跟踪，提升服务 - 18 - (责任编辑：qin) |