微信广告的营销方式研究(2)_毕业论文

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微信广告的营销方式研究(2)

(三)维护客户关系··············································7

四、微信广告的营销··············································7

(一)主题活动营销··············································7

(二)视觉营销方式··············································7

(三)品牌营销··················································8

(四)微信平台集赞营销··········································8

五、微信广告营销的困境··········································8

(一)广告传播效果好坏受粉丝数量多寡影响························8

(二)微信广告内容更新过快导致广告到达率低······················8

(三)微信平台给人的印象差······································9

六、微信广告营销效果的实现途径··································9

(一)增加朋友圈人数,提升广告传播力····························9 (责任编辑:qin)