中国汽车产业的国际竞争分析与策略研究
时间:2017-05-31 23:25 来源:毕业论文 作者:毕业论文 点击:次
| 摘要：从近几年国家经济的侧重点和汽车产业对国民生产总值的贡献程度可以看出，汽车已然变成了工业中的重中之重了。中国经济的整体强弱水平在一定程度上取决于其汽车行业在国际竞争中面临的问题能不能得到有效地解决。所以，为了让我国的国民经济能在世界舞台上立稳脚跟，我们必须大力发展汽车以及其相关产业。 然而，虽然我国汽车产业生产总量逐年增加，但是汽车行业的利润却没有相应的提高。当前，就汽车行业的国际竞争力来说，欧美发达国家把我们远远地甩在身后。更令我们担忧的是，我国对汽车行业国际竞争力的研究还很薄弱，没有像西方国家那么系统和完整。因此，为了能够认清我国汽车产业在国际市场上的地位，找出优势与劣势，本文旨在对我国汽车行业的国际竞争力问题进一步探索和挖掘，并且找出合理的解决方法。9461 关键字：外商投资；影响；国际竞争力分析；策略 The analysis and strategy research of Chinese automobile international competition Abstract: The international competitiveness of the automobile industry reflects economic strength and development level of a country or region. If the problems facing the industry competition cannot be effectively resolved，it will pose a potential threat to national economic security, however, the automobile is significant in the industry, and automobile industry occupies a prominent position in the national economy, so the level of automobile’s development embodies the extent of the overall strength of a country's economy. So, in order to allow our national economy to gain a stable foothold on the world stage, we must vigorously develop the automobile and the related industries. However, with the accelerated strategic reorganization pace of the global automotive industry, although the total production of China's automobile industry has increased year by year, the automotive industry's profits did not improve. Currently, in terms of international competitiveness of the automotive industry, we are far behind the American and European countries. What is more worrying is that the theory of China's economic sector of the automobile industry international competitiveness evaluation study is also insufficient. Therefore, on the basis of domestic and international competitive research, in order to examine our situation of international competitiveness of the automobile industry and to recognize its strengths and weaknesses, the paper will attempt to further explore the international competitiveness of China's automobile industry and analyze the causality of the various factors affecting the international competitiveness of China's auto industry. Key Words: Foreign investment; Influence; The analysis of international competitiveness; strategy 目 录 引 言 1 一、概述 2 （一）研究的背景和意义 2 （二）研究的思路和方法 2 （三）课题的研究现状和发展趋势 3 二、外商投资对中国汽车产业的影响 5 （一）积极影响 5 （二）消极影响 6 三、中国汽车产业国际竞争力分析 9 （一）中国汽车产业的国际地位 9 （二）市场集中度 9 （三）研究费用占销售收入的比重 10 （四）汽车零部件工业及配套产业竞争力 11 （五）贸易竞争指数 11 （优尔）产品的国际市场占有率 13 （七）规模经济 14 （八）技术水平 14 四、提升中国汽车产业国际竞争力的策略 16 (责任编辑：qin) |