摘要随着全民健身计划的持续推行，杭州市民收入水平和消费水平的不断提高，人们对自身健康对要求也越来越高。羽毛球是一项普及程度广，群众参与积极性高的运动。杭州市羽毛球培训服务也在迅速成长，成为人们开展娱乐、健身的重要经济活动之一。为了满足越来越多的羽毛球爱好者参与业余羽毛球培训的需要，更好地开展杭州市业余羽毛球运动。本文通过文献资料法，访谈法，问卷调查法的方法，对杭州市羽毛球培训业的现状进行研究，对发展杭州市羽毛球培训业的发展措施做出阐述和分析。结果表明：杭州市（西湖区，拱墅区，江干区）羽毛球培训机构分布较广，羽毛球教练员来源广泛，但大多数执教经验不足；消费者自身条件参差不齐，多数消费者参与培训时间短；培训市场消费呈现增长趋势，而且消费群体具有时尚化和消费目的多元化的趋势。本文研究结果对促进杭州市业余羽毛球培训市场健康发展具有一定的参考价值。43869

毕业论文关键词：杭州市； 羽毛球培训业； 现状研究

Abstract

In order to satisfy the more and more badminton enthusiasts to participate in amateur badminton training needs, to Hangzhou amateur badminton better. This article through the literature material method, interview method, questionnaire survey method, study the current situation of badminton training industry in Hangzhou city, the development of Hangzhou badminton training industry for the development of measures to make the elaboration and analysis. Results show that the Hangzhou (The west lake district, gongshu district, jianggan district) has a wide distribution badminton training institutions, badminton coaches of sources, but most of them lack of coaching experience; Consumer oneself condition is uneven, most consumers to participate in the training time is short; Training market consumption showed a trend of growth, and consumer groups have changed the trend of persification and consumption purposes. In this paper, the results of the study to promote the healthy development of the amateur badminton training market of Hangzhou has a certain reference value.

Key words: Hangzhou; Badminton training industry; Status quo of the research

目  录

1前言 4

2研究对象与研究方法 4

2.1研究对象 4

2.2研究方法 4

3国内外羽毛球培训业发展概述 4

3.1国内羽毛球培训业发展现状 4

3.2国外羽毛球培训业发展概述 5

4发展羽毛球培训业的重要性 5

4.1丰富群众的业余文化生活 5

4.2培养优秀的羽毛球运动员，储备羽毛球后备人才 5

4.3教育育人 5

5杭州市羽毛球培训业发展现状 5

5.1杭州市羽毛球培训机构的分布情况 6

5.2杭州市羽毛球培训机构的资质 6

5.3杭州市羽毛球培训业经营管理情况 7

5.3.1羽毛球培训服务 7

5.3.2羽毛球培训服务的价格 7

5.3.3管理者素质水平 7

5.3.4促销方式 7

5.3.5盈利情况 7