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摘要：进入二十一世纪以来，中国经济快速增长，各行各业都在迅速崛起，而中国的会展行业也在高速发展。会展作为新兴的服务行业，早已成为国内经济的中流砥柱和产业之间的枢纽。伴随着我国会展行业的不断发展，会展在各行各业中的作用变得越来越重要。作为全球一流的会展企业，慕尼黑展览有着属于自己独特的先进理念和丰富经验，专业性展会行业覆盖工业机械、大型物流、环保概念、半导体电子、激光制造、生物生化、食品、工程建筑、乐器以及生活用品等各大领域，可以满足企业在行业竞争中愈发激烈的市场环境中推广自身的产品和服务、树立企业品牌、推进交流合作等各方面的需求。本文以慕尼黑上海光博会、慕尼黑上海电子生产设备展、慕尼黑电子展为例，分析会展专业观众对于专业会展的重要性，以及来自不同行业的观众、买家，所代表的上下游产业链之间的联系。28273
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毕业论文关键字：专业性会展、专业观众、产业链
LASER World of PHOTONICS CHINA、productronica China、electronica China analysis of professional audience invitation
Abstract: Since entering in twenty-first Century, China rapid economic growth, the rapid rise in all walks of life, and Chinese exhibition industry is in rapid development. The exhibition as a new service industry, has become the mainstay of the economy and domestic industry. Along with the continuous development of exhibition industry in our country, the function of exhibition in all walks of life become more and more important. As the world's leading exhibition companies, exhibition in Munich has advanced the concept of their own unique and rich experience, professional exhibition covering machinery, logistics, environmental protection, electronics, laser, biochemical, wine and beverage manufacturing, building materials, sports, musical instruments and other major areas, to meet the enterprises in an increasingly competitive business environment to promote their products and services, establish a brand image, promote exchanges and cooperation and other aspects of demand. The Munich Shanghai Optical Fair, Munich Shanghai electronics manufacturing equipment exhibition, the Munich Electronics Fair as an example, analyzing the importance of professional exhibition audience for the professional exhibition, and from different sectors of the audience, the buyer, the relationship between the upstream and downstream industry chain.
Key words: Professional exhibition, professional audience, industry chain
目录
摘要 i
Abstract i
1 绪论 1
1.1研究意义 1
1.2研究背景 1
1.3研究综述 2
2 专业性会展概述 4
2.1 专业性会展的定义 4
2.2 专业性会展的意义 5
3 慕尼黑专业性会展概况 6
3.1 慕尼黑品牌会展的现状 6
3.2 慕尼黑品牌展存在的问题 7
4 慕尼黑专业性会展的观众邀请方法和分析 8
4.1 专业性观众综述 8
4.2慕尼黑专业会展的专业观众 8
4.3 加强管理，建立行业大数据 11
5 总结 12
6 结束语 13
致谢 14
参考文献 15
1 绪论
1.1研究意义
进入二十一世纪以来，中国经济快速增长，各行各业都在迅速崛起，而中国的会展行业也在高速发展。会展作为新兴的服务行业，早已成为国内经济的中流砥柱和产业之间的枢纽。随着我国会展行业的不断发展，会展在各个行业中的纽带作用愈发重要。