摘要:河南淮阳“泥泥狗”作为淮阳县民间手工艺品的杰出代表,是中原泥塑艺术的重要表现形式之一,被许多考古学家称之为原始文化的“活化石”。但是在市场经济迅速发展的今天,这项古老的手工艺品正在面临巨大的挑战,传统技艺的缺失,继承者稀少,运营人才缺乏,产品竞争激烈等众多因素制约着泥泥狗的发展,应该通过打造泥泥狗的知名品牌,建立合理的定价机制,采取有效的分销促销策略等手段,推动泥泥狗产业的繁荣发展,使其在传承中创新,一步步走向全国乃至全世界。20627 毕业论文关键词:泥泥狗;民间手工艺品;市场化开发
Product Marketing Strategy Huaiyang Clay Dog
Abstract:Henan Huaiyang "Mud Dog" as an outstanding representative of Huaiyang County, folk arts and crafts, and is an important manifestation of the Central Plains clay art, primitive culture by many archaeologists called "living fossil." However, many factors in the rapid development of market economy today, this ancient craft is facing enormous challenges, the lack of traditional skills, successor scarce, lack of operational personnel, highly competitive products such as restricting the development of clay dogs, should be adopted build a clay dog's well-known brands, establish rational pricing mechanism, to take effective distribution of promotional strategies and other means to promote the prosperity and development of clay dog industry, so in the tradition of innovation, a step towards the country and the world.
Keywords: Mud Dog;Folk Arts and Crafts;Market-oriented Operation
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