河南旅游服务贸易国际竞争力影响因素分析
关键词：旅游服务贸易；国际竞争力；国际性人才
An Analysis about the Factors Affecting the International Competitive Power of Tourism Service Trade in Henan
Abstract: With the social economy’s development, the tourism service trade has been one of the industries with most robust developing momentum and biggest scale in the world. This article is based on the present development situation and analysis of the competitive power level of the tourism service trade in Henan, and figure out the problems which lie in the lack of the propaganda, low overall quality of employees, scattering situation of the tourism enterprises and organizations, unreasonable exploitation of the tourism resources, incomplete facilities in scenic spots, by study the factors which influence the international competitive power of the tourism service trade in Henan. This article also puts forward a series of corresponding countermeasures, including strengthening propaganda, opening up tourism market abroad positively, training international personnel, carrying out the strategic management of tourism enterprises, developing and utilizing tourism resources rationally, and completing the facilities in the tourist attractions.
Key Words: Tourism service trade; Competitive power level; Tourism resources
目 录
摘 要 1
Abstract 1
一、河南省旅游服务贸易现状 2
二、河南省旅游服务贸易竞争力的研究 3
（一）国际市场占有率 3
（二）贸易竞争指数 4
（三）显示性比较优势指数 4
三、影响河南省旅游服务贸易国际竞争力的因素 5
（一）旅游服务贸易的供给因素 5
（二）旅游服务贸易的需求因素 6
（三）旅游服务贸易相关产业因素 7
（四）旅游介入辅助因素 7
（五）旅游企业组织因素 8
四、提升河南省旅游服务贸易国际竞争力的策略 8
（一）发挥政府主导作用 8
（二）强化宣传，积极开拓国外旅游市场 8
（三）加大培育国际性人才 9
（四）优化内部结构 9
参考文献 11
致 谢 12
河南旅游服务贸易国际竞争力影响因素分析
前言
河南省处在中原地带，是我国重要的旅游大省之一。近几十年来，中国旅游业的迅速发展，特别是从我国加入WTO以后，对外贸易的领域渐渐发展壮大，中国国际和国内旅游消费需求将日益增长，进而使得河南省旅游服务贸易也得到了快速发展，消费者需求日益多样化，旅游目的地和旅游景区之间的竞争也日益激烈。因此，对河南省旅游服务贸易国际竞争力的研究有着相当重要的作用。本文从河南省旅游服务贸易的现状着手，以国际竞争力研究指标：国际市场占有率、贸易竞争指数、显示性比较优势指数为根据，着重分析旅游服务贸易国际竞争力的影响因素，并针对如何加强河南省旅游服务贸易国际竞争力提出了相应的对策。