南京儿童桌面玩具网络消费者行为与厂商对策分析
毕业论文关键词：网络经济; 消费者 ; 行为; 厂商; 对策
Nanjing Children Desktop Toys Online Consumer Behavior and manufacturers Countermeasures
Abstract: It is important for manufacturers to explore the network of consumer behavior with the great change in the net economy. In this paper author try to provide targeted strategies for manufacturers to open up the market in Nanjing Network Economy by studying consumer behavior in Nanjing Network. First, the author collect a lot of people's consumption level on the Nanjing information, analyzes data on the children's toy market, consumer behavior data network and the relevance of documents and electronic data, on the basis of the analysis, sorting and classification. Second, the author analyzes the main consumer behavior characteristics of Nanjing network. Third, the author analyzes the causes of Nanjing network consumer behavior and the emergence of mindless consumption. Fourth, the author wrote a how to guide consumers to rational consumption of Nanjing network. Fourth, the author guide rational consumption online consumers in Nanjing. Last, the author analyzes the different strategies between manufacturer and merchants. I believe that this is conducive to highlight the topic outline main content. In order to study in more detail, more practical, by means of this project, "the Nanjing Children's Desktop toy" to explore "network of consumer behavior in Nanjing and manufacturers countermeasures", narrowing the scope of the study. The author provides a number of issues charts, more visibility and research.
Key Words：network economy, consumer, behavior, manufacturer, counterplan.
目 录
一、绪论 1
（一）研究背景 1
（二）研究目的及意义 1
（三）研究的内容 2
（四）网络消费者行为国内外研究现状 3
二、南京市儿童桌面玩具网络消费者行为研究 6
（一）注重产品质量安全 6
（二）追求产品新奇趣 7
（三）重视智力开发产品 8
（四）追求产品价格合理 8
三、南京市儿童桌面玩具网络消费者问题研究 9
（一）消费者行为的盲目性 9
（二）消费者行为的随从性 9
（三）信息搜集不全面 9
（四）比较选择困难 10
（五）小结 10
四、南京市儿童桌面玩具网络消费者引导方式研究 11
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