摘要:通信业是我国基础性产业。危机后,在几乎所有行业都受到冲击面临前所未有的困难时,中国通信业受到重创但又能够快速恢复市场战斗力。
了解中国通信行业的受创和快速重新挺立市场的根本原因,对中国通信行业未来前景预估和战略性计划十分重要。
所以本文通过利用SWOT模型对中国通信行业贸易进行分析,总结出中国通信行业的优势和劣势所在,同时发现,市场永远在不断的变化中,笔者选择最新的LTE技术的案例来来表明中国通信企业的机遇所在,也以刚刚落下帷幕的美国借由“威胁美国国家安全”的理由,对华为和中兴两大通信企业的打压的案例进行分析,来表明中国通信行业因为各种蓄意打击而面临着举步文艰的境地,同时能帮助丰富SWOT模型分析。最终分析出针对中国通信企业在不同情况下的策略。6746
关键词: 通信行业;海外市场;SWOT;知识产权,贸易壁垒
Analysis about the opportunities and problems of China’s communication industry overseas market after the crisis
Abstract:
Telecommunication industry is the foundational industry in our country. After the crisis, almost all sectors have been affected and were in troubles, but he Chinese telecommunication industry restored quickly.
Being aware of the basic reasons of the market's rapid recovery is very important to prospect the industry's future and to make strategic plans for China's communication industry.
So in this paper, by using the SWOT model to analyze China's communications industry trade, I sums up the advantages and disadvantages of China's communication industry. And I also found that the market always in constant change, so I show the opportunity of Chinese communication enterprises by using the new LTE technology case. And also I use the case which just ended that American bashed Chinese communication enterprises, Huawei and ZTE, by a "threat to U.S. national security" reasons to show China's communications industry is in the difficult position because of the various deliberately hit. At the same time, these analyses also can help to enrich the SWOT model analysis, and finally help to make out the strategies for Chinese telecommunication enterprises at different circumstances.