摘要:从人类社会开始的那一刻起,谣言便产生了。不同的时代,谣言的传播借助不同的媒介。从古老的口耳相传到纸质媒体如杂志、报纸,再到传统媒介如电视、电影等。而随着科技的发展,网络已经成为了目前谣言传播的主要途径。大数据时代,信息更新以及传播速度越来越快,影响的范围越来越广,同时随着博客、微博、微信、论坛、贴吧等平台的普及和发展,人们表达意愿的途径也更多,网民在信息传播中的地位明显提高,网络谣言频繁发生,而且已经开始影响人们的正常生活。在这样的背景下,对网络谣言进行系统性研究,理清网络谣言的各个环节具有非常重要的现实意义。本文将以客观的态度集中研究网络谣言的几个问题:1、网络谣言的定义,2、网络谣言的分类,3、网络谣言的特点,4、网络谣言的成因分析,5、网络谣言的传播模式,6、治理网络谣言的建设性意见。19440
关键字:网络谣言 传播模式 意见领袖 把关人 毕业论文外文摘要
Title An analysis on internet rumors
Abstract
From the moment of the beginning of human society, the rumor was born. Different times, spread rumors With different mediums. With the rapid development of online media, the network has become the main way for rumor. Internet users are currently in place in the dissemination of information has improved significantly, especially with the way the blog, microblogging, micro-channel, forums, paste it and so the popularity and development, the expression of the will of the people is also more, while the era of big data, information updates, and propagation velocity faster and faster, the scope of impact more widely, the network has become a rumor started seriously affect people's lives. In this context, a systematic study of the network rumors, rumors clarify all aspects of the network has a very important practical significance. Several issues paper will focus on the customer's attitude to the spread of research networks: 1, at home and abroad for the definition of network rumor 2, category 3 rumor network, the network features 4 rumors, analysis of the causes of network rumor rumor specifically 4 Network which mode of transmission 6, rumor governance Network constructive comments
Keywords Internet rumors Propagation mode Opinion Leaders Gatekeeper
目 录
1 引言 1
2 网络谣言的定义 1
2.1 国外对网络谣言的定义 1
2.2 国内对网络谣言的定义 1
2.3 网络谣言的概念 2
3 网络谣言的分类 3
3.1 根据内容划分 3
3.2 根据与实情的关系划分 4
3.3 根据扩散的广度划分 4
3.4 根据危害程度划分 5
3.5 根据传播者与接受者的关系划分 5
4 网络谣言特点 6
4.1 传播范围广 6
4.2 传播速度快 7
4.3 频繁发生 7
4.4 网络谣言的模糊性 7
4.5 网络谣言的欺骗性 8
4.6 网络谣言的不可控性 8
5 网络谣言成因分析 9
5.1 网络谣言成因社会学角度分析 9
5.2 网络谣言成因心理学角度分析 9
5.3 网络谣言成因传播学角度分析 12
6 网络谣言的传播模式 13
6.1链状传播 13
6.2 树状传播 14
6.3 环形扩散状传播 14