从江苏卫视《芝麻开门》论我国益智游戏类节目的发展
关键词：益智游戏；创新元素；《芝麻开门》
On the Development of China’s Puzzle Game Programme
in the Case of OPEN SESAME from JiangSu TV
Abstract: With the continuing development of China’s economy, the demand of entertainment has been elevating among the people, while TV’s entertainment programs have also witnessed radical changes. However, a series of problems have risen such as entertainment-oriented programs, almost identical variety and low expectation toward culture. JiangSu TV’s OPEN SESAME has changed the boring and traditional puzzle programs’form which only have questions and answers, but it has added a lot of entertainment elements,laughter and competition, so it has received the widespread high praise. It also has created the precedent of a new example of importing which is buying copyright before broadcast abroad, looking forward to mutual development, and then global-broadcasting. In spite the fact that the program 'OPEN SESAME' is not mature enough and has some problems, these innovations and revolutions indicate the trend of the puzzle game program in the future.
Key Words:Puzzle games; Innovation elements; <Open Sesame>
目 录
摘 要 1
Abstract 1
一、中国益智游戏类节目的定位与发展 2
（一）中国益智游戏类节目的定位 2
（二）中国益智游戏节目的发展概况 3
二、江苏卫视《芝麻开门》节目的新元素 4
（一）视听元素的形象表达 5
（二）主持人的现场个性表现 5
（三）节目嘉宾的全方位造型 6
（四）舞台和环节设置注重受众审美心理 7
三、中国益智游戏类节目现存问题 7
（一）过度模仿的节目形式 8
（二）过度娱乐的节目内容 9
（三）过度包装的节目嘉宾 9
四、中国益智游戏类节目的发展趋势 10
（一）从单一模仿到多样创新 10
（二）从全民娱乐到寓教于乐 11
（三）从选手平面性到嘉宾故事性 11
参考文献 13
从江苏卫视《芝麻开门》论我国益智游戏类节目的发展
在社会飞速发展和经济增长的高压背景下，人们的娱乐需求也在一步一步提升，我国电视娱乐节目就是在这种环境的推动中前进着。然而节目泛娱乐化、类型雷同、文化追求低下等一系列问题也随之而来，做提升文化品位，加深社会影响的节目呼声也越来越高。于是将益智问答，与娱乐游戏相结合，创造一种新形势的益智游戏节目开始被我国各大电视台争相推上荧屏。江苏卫视首当其冲，《芝麻开门》、《一站到底》等节目的开播，一改枯燥的传统益智节目问答形式，加入大量的娱乐元素，欢笑与竞技同台，收到了广泛的好评。特别是新推出的益智游戏闯关节目《芝麻开门》开创了国内节目版权引进的先例。业内人士分析，这将在未来成为许多综艺类节目的发展趋势。
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