中国电视频道专业化问题与对策研究
毕业论文关键词：频道专业化；问题研究；发展对策
Analysis of the Problem and Countermeasures
for the Specialization of China TV Channels
Abstract: The developing of specialized television channels has its own problem.Such as audience needs is unknown、lack of professionals、single profit models.To a certain extent ,that could be the cause for the impossible of professionalization and delicacy in the channel management. Therefore, there are all kinds of issues such as the realization of pure channels ,even for other TV Station at home.These problems also include the unprofessional and unbalance of specialized television channels.Based on various research techniques such as Document Analysis and Qualitative Analysis,this paper gives all kinds of preblems about the specialization of national TV channels,including the indeterminate audience demand,talent scarcity and unitary profit pattern.It has plenty of representative successful cases about TV channel specialization at home and abroad.With the summary of experience about specialized television channels,this essay puts forward lots of development countermeasures focus on problems above. Exact arientation of audience demands,training for high quality professionals and persified profit pattern are mainly in included.Such efforts are taken in order to provide some beneficial theoretical reference.
Keywords: Channel specialization；Research questions；Development Strategies
目 录
摘 要 1
Abstract 1
一、电视频道专业化概述 2
（一）电视频道及电视频道专业化定义 2
（二）我国电视频道专业化时代背景 2
二、电视频道专业化的优势 3
（一）信息资源获取便捷 4
（二）消费群体定位明确 4
（三）形成品牌化经营 4
三、电视频道专业化存在的问题 5
（一）受众需求不明 5
（二）专业人才缺乏 5
（三）盈利模式单一 6
（四）管理体制混杂 6
四、我国电视频道专业化发展对策 7
（一）准确定位受众需求 7
（二）培养高质量专业人才 8
（三）营造多元盈利模式 8
（四）调整经营管理体制 8
参考文献 10
中国电视频道专业化问题与对策研究
伴随着经济与技术的不断发展壮大，我国的电视频道专业化逐步进入国内市场，继而占领外国市场，给我国电视产业的各个方面带来不可计量的影响。这种影响，它会从人力资源管理到编制播放模式，从电视产业的管理体制到经营模式，从电视频道市场到电视观众等方方面面，都会面临巨大的挑战，同时也存在着机遇。在路径的选择上，专业频道需要发挥传统电视频道的优势，从自己的条件和传媒市场的实际出发，因时制宜和因地制宜，适应我国电视业新的运营规律。